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Mobile Telephony, What Are eSims? And Why Are They Safer?

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Mobile Telephony, What Are eSims And Why Are They Safer

In the future, the integrated calling card could completely replace the physical one, and it already works with some smartphones and operators today. A short guide to understanding if it’s worth it

What Is Meant By eSIM?

The eSim is a digital and integrated Sim of the univocal authentication system for accessing the cellular network via a smartphone, a tablet, or an Internet of Things (IoT) device. The eSIM is a virtual version of the traditional SIM card, which therefore goes from being a chip implanted on a PVC support to be inserted in special housing to transforming into a circuit integrated into the device and easily programmable via software.

The SIM card, or nanoSIM or microSIM, is replaced by a virtual service, the eSIM, which stands for embedded Subscriber identity module. For the latest generation mobile devices, designed to benefit from this option, i.e. equipped with a special microchip of extremely small dimensions but capable of containing all the information necessary for the unambiguous identification of the past, no longer need, for example, the card to be physically inserted into the smartphone to get a telephone number. The latter is activated virtually on your smartphone with just a few steps.

How The eSIM Works

Technically, eSIMs are based on a universal integrated circuit of the embed type fixed inside the device hardware. In detail, to be accredited on the network with a certain operator, the user is installed by obtaining a 19-digit Iccid serial code which uniquely identifies the Sim and an authentication key generated by the carrier, together with pin and puk codes, just like for traditional Sims. 

The procedure for installing an eSIM is simple: it is sufficient to frame a special QR code issued by the mobile telephone operator with which a data plan has been subscribed. Switching from one smartphone to another is also easy and immediate: first, you must deactivate the eSIM from the previous smartphone. And then, install the eSIM on the next smartphone by scanning the QR code associated with the digital SIM.

What Is The Difference Between SIM And eSIM?

The SIM is an actual card with a chip that is extremely normal in buyer gadgets like cell phones. But from a business perspective, they’re far from easy to manage: A business with a growing number of SIM-enabled devices also has a maintenance backlog. While traditional SIM cards are everywhere, their design stands in the way of the future of mobile telephony. 

The main problem is represented by the dimensions: a SIM is a physical object that takes up space, undoubtedly small, but certainly superior to other components: for example, a nano SIM estimates 12.3 mm x 8.8 mm, while an eSIM estimates only 6 mm x 5 mm, which saves the greater part of the space. Furthermore, a SIM is easily damaged and can be stolen. An eSIM, on the other hand, supports the role that the traditional physical SIM card has, such as checking the authentication service for mobile devices, but with one crucial difference: the eSIM can be programmed remotely. 

Also, as it consists of a chip permanently soldered to the board in the device, it cannot be removed except by desoldering, which will likely prevent it from functioning later. This means that an eSIM offers more protection against theft or tampering. The essential condition for companies.

What Are The Advantages Of The eSIM

  1. The first and most obvious advantage is the impossibility of losing the SIM card or, perhaps, breaking it by mistake.
  2. Second, there is no longer any need to purchase a new data plan portability card physically, and, therefore, it is possible to enable it on your smartphone virtually, transferring your telephone number from one operator to another faster.
  3. Thirdly, numerous virtual users can be saved, being able to activate one from time to time based on one’s needs.
  4. Fourth, they set up quickly and safely.
  5. Fifth, manufacturers can make smartphones with larger batteries or use the SIM space for other technologies.
  6. Sixth, they enhance the device’s strength and sturdiness by avoiding using a pull-out slot that can create damage or infiltration.
  7. Seventh, they are also particularly comfortable for connected IoT devices and wearables.

What Are The Disadvantages Of The eSIM

In the event of theft or loss, you must first block the eSIM and then request a new one. In case of the smartphone display breakage, it will not be possible to deactivate the eSIM. For example, an existing connection is required to activate an eSIM from another SIM or Wi-Fi coverage.

ALSO READ: How To Use Notions To Manage Your Project Team?

What Is The Most Engaging Content On Facebook?

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What Is The Most Engaging Content On Facebook

According to a study by Buffer and BuzzSumo, the engagement rate on Facebook has dropped by more than 50% in 18 months on Company Pages. Companies look to reverse the trend as engagement declines by reviewing their social media strategy.

A new study from Buffer and BuzzSumohas just been published about the most engaging content on Facebook. Since We were talking to you recently about what happened in an hour on the internet, today, we’ll tell you more about what content works best on Facebook. Thanks to these tips, you can better adapt your digital strategies on social networks. Facebook is the social network with the most active monthly users, so it’s important to use it as well as possible and know what content works best.

What Content Gets The Most Engagement On Facebook?

The Video Format Remains Unbeatable

In recent years, video has made a place for itself on the news feeds of our social networks. Indeed, this content is much more dynamic and attractive to users who prefer video publications rather than images.

Following the analysis of Buffer and BuzzSumo, videos generate much more engagement than other publication formats, namely images and link shares. Among the top 500 posts that generated the most engagement on Facebook in 2018, 81.8% of the most engaging posts were videos. Then 18% were images, and a shy 0.2% were links. Conversely, links received 76% less engagement than videos.

Videos That Are Funny, Inspirational, Or Both Generate The Most Reactions

Buffer and BuzzSumo then looked at the reactions associated with video posts. If they are interested in this, it is to show why users react to videos. Their study highlights that the “Haha” and “Love” reactions are the most used, totalling 81% of the reactions under the videos in 2018.

So users resort to reactions when they find a video inspiring, funny, or even simultaneously. Not all users react to videos with “Haha” and “Love” reactions. Some will react with “Wow” or even sad or angry emojis. This is why it is very important to know the needs and expectations of your target audience to offer them videos that are, above all, entertaining.

Inspirational, Fun Or Practical Content Generates The Most Engagement

Finally, the study analyzed the 500 best Facebook publications and the most used reactions. This helped to give an idea of ​​the most engaging content on the social network. Among the publications that met with the most success in 2018, there are three types of content:

  1. Sources of Inspiration
  2. fun content
  3. Practical content

How To Adapt Your Content Strategy On Facebook To Engage Your Community?

Users Love Positive Content

According to the same study, users prefer content that gives them positive emotions. As a company, favor inspiring content for your customers and practical advice. This content is within your reach, regardless of the sector of activity in which you operate. These contents are represented as being the most engaging content of this platform, but how to create engaging content?

How To Create Engaging Content?

First, you have to build a community and focus on it. Therefore, content that is too “marketed” or encourages too much sales should be avoided. They must, above all, be entertaining, but also, for companies, they must convey a human vision. Secondly, remember to interact with it.

Respond to their comments and reviews, whether positive or negative. And your responses should make your followers feel like they’re having a positive, memorable, and unique experience that will drive them to share that experience.

Third, you need to know your community. After having targeted them, it will be easier for you to determine their expectations. You can learn more about your community and establish one or more standard profiles thanks to Audience Insights, Facebook’s statistics tool. You will also be able to measure the success of your marketing strategies already in place.

Conclusion

You now have the keys to producing quality and engaging content on Facebook. Choose the video formats that are the ones that work best on the platform! Our social media expert is available to answer your questions and support you in your digital strategy. 

ALSO READ: Facebook With Messenger: How To Have Both In One App

How To Use Notions To Manage Your Project Team?

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How To Use Notions To Manage Your Project Team

When managing a project team, it is fundamental to have a compelling apparatus to arrange errands, screen project progress and work with correspondence between colleagues.

The Idea is an undertaking of the board and coordinated effort stage that can be exceptionally valuable in this situation. This web application offers numerous functionalities to oversee projects, whether as an association, checking or correspondence proficiently.

In this article, we’ll tell you the best way to utilize Thought to deal with your undertaking group proficiently and beneficially. We’ll cover the fundamental stages to preparing your Idea work area, making project pages, appointing errands, following venture progress, and teaming up and imparting knowledge among colleagues. At long last, we will perceive how to coordinate Ideas with other tasks and the executive’s devices all the more effectively.

Project Management Can Be Complex

However, with my flow, it’s simple and effective. We are a web office devoted to giving our clients great undertaking the board answers. We depend on instruments like Thought to make very organized and simple to-involve work areas for your group.

With our venture-the-board mastery, we can assist you with arranging, sorting out and following your work while giving counsel and proposals to work on your cycles consistently. So if you’re searching for a total and expert venture for the board arrangement, reach us today to figure out how we can assist you with accomplishing your business objectives effectively.

Preparing Your Notion Workspace

Setting up your work area is vital before you begin involving Ideas for dealing with your task group. This will permit you to tweak Thought’s point of interaction to suit your and your group’s necessities.

Here are the fundamental stages to set up your Thought work area: In the first place, make a work area for your group. You can do this by tapping the “New Work area” button in the upper right corner of the Thought interface. 

Then, add your colleagues to the work area by tapping the “Welcome Individuals” button and entering their email addresses. This will permit them to get to the Idea work area and partake in the project on the board. When your group is set up, you can alter pages and perspectives to meet your undertaking needs. To do this, make pages for various assignments and parts of the undertaking, and use perspectives to sort out these pages soundly. 

For instance, you can make a “Rundown” view to see every one of the errands in a given undertaking or a “Schedule” view to see the undertakings to be finished on a given date. Additionally, alter pages and perspectives utilizing symbols, tones, and marks. This will make Idea’s connection point more straightforward to utilize and simpler in the eyes of you and your group. Setting up your Idea work area is fundamental to utilizing this task, the broad stage and working with correspondence and joint effort between your colleagues.

Using Notion For Project Management

Using Notion for project management is basic and compelling. Here are the moves toward making a venture and dealing with the related undertakings. To start with:

  1. Make another page for your venture by tapping the “New Page” button in the Thought work area.
  2. Give the page a name to distinguish the undertaking.
  3. Make a table on this page to add errands to.

Add segments to indicate subtleties for each undertaking, like due date, need, status, and colleague answerable for the errand, and that’s only the tip of the iceberg. You can alter these segments as per your necessities and task prerequisites. Then, at that point, add undertakings to the table by filling in the data in the related segments. You can add subtasks to detail the means to finish every responsibility. Then, dole out the errands to colleagues utilizing the “Relegated To” section.

Because of Idea’s connection point, you can follow the advancement of the venture by reviewing the errands that are in the works, those that have been finished and those that are forthcoming. You can add remarks and notes to speak with colleagues and update project data.

In aggregate, involving Thought for a project, the executives permit you to make clear and point-by-point project pages, track the advancement of assignments, and work with correspondence between colleagues. This stage is a finished answer for a project to the board and can be tweaked by the particular requirements of each venture.

Collaboration And Communication In Notion

Collaboration and communication are key components for the progress of a group project. With Thought, you can work together and speak with your colleagues so everybody can follow project progress and remain educated regarding significant changes.

Most importantly, Idea allows you to impart pages to colleagues. This implies that every part can get to similar data continuously and make changes if fundamental. 

You can cooperate in total agreement and avoid disarray about various venture renditions. Then, Idea works with correspondence between colleagues through remarks and warnings. Every part can add remarks to seek clarification on pressing issues, give extra data or give input on a given errand. Notices likewise help to remain informed about significant changes or undertaking refreshes. The Idea likewise offers choices for facilitating group gatherings or task calls. 

By making a committed group page, you can add connections to video conferencing devices like Zoom or Google Meet so that colleagues can meet and talk progressively. The Idea works with coordinated effort and correspondence among colleagues with its page sharing, remarking, and warning highlights. Individuals can join a similar undertaking and remain educated regarding significant changes. Idea offers a total answer for the project, the board and group coordinated effort.

Notion Integration With Other Tools

Integrating Notion with other tools is a great way to maximize its potential and get the most out of your Notion workspace. Here are some examples of tools that can be integrated into Notion to improve the management of your project:

  1. Calendar: You can coordinate your schedule with Idea to show impending occasions on your venture page. This mix likewise matches up occasions among Thought and your schedule.
  2. Task management tools: You can coordinate assignments like Trello or Asana with Idea to adjust errands and undertakings between the stages. This permits you to keep utilizing your number one errand the board instruments while using Idea’s venture, the executive’s highlights.
  3. Instant Messaging: Integrating Slack or Microsoft Teams with Thought makes it simpler to speak with colleagues. This coordination additionally permits you to get message notices straightforwardly in Idea.
  4. File storage tools: You can integrate record capacity devices, for example, Google Drive or Dropbox, with Thought to impart documents and reports to colleagues straightforwardly from Idea.

So, reconciling an Idea with different instruments permits you to augment its true capacity and work on administrating your undertaking. Reconciliations give the capacity to adjust information, share documents, and impart all the more effectively with colleagues. Idea offers a large number of mixes to develop your work productivity further.

ALSO READ: Choose A Web Agency! Create Or Optimize Your Website With The Best Experts!

Clone SSD, Step-By-Step Guide

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Clone SSD, Step-By-Step Guide

SSDs are those components that have seen the most significant evolution in the last decade and have now supplanted the old mechanical hard drives. Upgrading the hard disk is undoubtedly advisable to give new life to a tired PC: system startup and program loading will be much faster at a relatively low cost.

In this guide, we will focus on upgrading the disk of notebooks and desktop PCs that adopt the SATA standard and 2.5″ format. 

Still, the cloning procedure is also valid for the most recent SSDs of the M.2 NVMe type, much faster thanks to the data travels on the PCIe bus. We will choose the SSD disk suitable for upgrading, see how to mount it inside our PC and describe the procedure to migrate the system to the new disk and the configurations necessary to boot from the new SSD to speed up startup and improve computer performance.

Which Port To Connect The SSD Disk To? SATA2 Or SATA3?

First, let’s consult the manual of our notebook or the motherboard of our PC and retrieve the information we need on the available SATA ports. In particular, we are interested in whether the supported version is SATA2 or SATA3. The connector type is physically identical, but the technical specifications differ: SATA2 can transfer 3 Gb/s, while the standard SATA3 is 6 Gb/s. In practice, the two interfaces’ theoretical limits are 300 Mb/s and 600 Mb/s.

All SSD hard drives on the market are compatible with the SATA3 standard, introduced in 2009 to allow these new drives that broke the 500Mb/s wall to overcome the limits of SATA2. To keep costs down, many PC manufacturers continued using SATA2-only chipsets for many years. In desktop PCs, even relatively recent ones, we find a more significant number of SATA ports, but those of type 3 are usually a couple. They should be indicated on the motherboard with a different color and a progressive number sata0, sata1. An SSD is backward compatible with the SATA2 interface but connects to a SATA3 port for maximum performance.

SATA Cable And SSD Disk Power Supply

We will have a free connector on a desktop PC for powering the SATA disk. Usually, two cables come out of the power supply, each equipped with three cascading connectors to supply the necessary energy to these devices.

In any case, adding a connector using a Y cable or taking power from the classic Molex using a special converter cable is possible. For data, you need a SATA cable, which connects to the port on the motherboard. If we’re upgrading a notebook, we won’t have to worry about these cables since the disk is housed in a slot with the standard connector for data and power.

Which 2.5″ SATA3 SSD Should I Buy To Upgrade?

Even if we didn’t have a SATA2 port available, the upgrade is still advisable, but we won’t take full advantage of the speed of the new SSD disk. In general, your choice of a new device should be based on something other than the SSD’s peak speed, which doesn’t make a difference in this scenario. For comparison, the new M.2 PCIe 4.0 SSDs have leaped quality and can travel up to 7000 Mb/s, ten times faster than a 2.5″ disk with a SATA interface.

Therefore, during the purchase phase, we only look at heralded characteristics such as the sequential reading speed (it is not so crucial if the disk reaches 550Mb/s or 560Mb/s). We instead evaluate the type of cell used, the operating temperature, reliability, the guarantee offered by the manufacturer, supplied accessories, and software.

Based on these considerations, our choice is limited to two models:

  1. Samsung Evo 860
  2. Crucial MX500

What Size SSD?

They may have told you that the new SSD must be at least as large as the old mechanical hard drive, but that’s not true. We have to clone only the boot partition with the operating system and programs; it is advisable to move all data (photos and videos) to another partition or disk. Furthermore, we only need to refer to the space occupied by the partition with the operating system, not its total size.

Let’s take a practical example. On the PC, we have a 2Tb mechanical hard disk divided as follows: a 500Mb partition C: (OS) with the operating system and programs and a 1.5Tb partition D: (Data). We could clone the C: partition even on a 250Mb SSD. The important thing is that the occupied space on C: is at most 250Mb. If not, delete some unused programs and clean up the user folder. On a portable PC, if you can mount only one internal disk, it is advisable not to take it smaller than the original but always choose the size of the SSD based on your actual needs.

Replace Or Add An SSD?

The necessary accessories If we upgrade a desktop PC, in addition to the SSD disk, we will need an essential accessory for installation inside the cabinet: a mounting kit with a metal frame on the 3.5 ” slot with a 2.5″ drive bay. 

Initialize The SSD Disk To Be Cloned

  1. Once the disk is mounted and the PC is turned on again, let’s ensure the system sees it.
  2. From BIOS, or more conveniently from “Device Manager,” under “Disks,” we should find the name of the new SSD, meaning it is physically connected and recognized.
  3. But if we move to “My Computer,” the disk is not present because it is not yet usable.
  4. You need to initialize it with this simple procedure.
  5. We open “Disk Management” by typing diskmgmt.msc
  6. We will find the new SSD with unallocated space, click on it and initialize it. You will also be asked which standard to adopt for partition management, MBR (Master Boot Record) or GPT (GUID Partition Table).
  7. GPT is the most recent standard, now mandatory on all PCs that adopt UEFI bios.
  8. Leave the default settings as well. The important thing is to initialize the disk. The cloning procedure will overwrite any other option.

SSD Cloning Software

All manufacturers provide free software to clone the disk, i.e., transfer an image of the pre-existing system to the new SSD disk so that it can boot. The goal is to restart your PC with the cloned disk without reinstalling everything, quickly and painlessly … or at least in theory.

Regardless of the software, choose the source disk (or partition), destination SSD disk, and start copying. In 90% of cases, this procedure is successful the first time. Sometimes more attention will be needed.

Change The Boot Sequence

At this point, if the cloning of the disk has been successful, it will be sufficient to modify the bios to set the boot from the new SSD. (In the case of a laptop with a single disk, we will have to install the new SSD without modifying the bios, the system will boot from the only device present).

Is The New SSD Slow?

If you have cloned an operating system particularly loaded with programs (many of which start automatically) and the PC has the rest of the old components, an SSD disk will not be able to work miracles. When restarting, particular speed differences may not be noticed by the eye, so much so that we wonder if the boot took place from the SSD disk. Now that we have two bootable disks and our data is safe, we can consider installing a clean system from scratch.

It is recommended to install the tools provided by the SSD manufacturers, such as Samsung Magician or Crucial Storage Executive, which allow you to monitor the hard drive and optimize performance. With these utilities, it is often enough to enable the Trim and Rapid mode options to get a significant performance boost.

ALSO READ: Internal Hard Drive, Which One To Buy?

Five Digital Marketing Trends Announced In 2023

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Five Digital Marketing Trends Announced In 2023

Organizations are continually searching for better approaches to draw nearer to their clients. Luckily, digital marketing continues to develop and offers new possibilities to consolidate its strategy against competitors. If you want advice on your digital strategy, your digital strategy agency is there for you.

Social Messaging Apps To Develop Conversations

Social networks are critical in digital marketing. Recently, social messaging applications are settling and making a place for themselves in the strategy. Some applications, such as WhatsApp and Messenger, stand out against the social media giants with 1.2 billion monthly users.

They thus overtake Instagram, Twitter, and Snapchat. These applications allow companies to directly contact their customers, who like to connect with them easily. As proof, according to a study that Facebook conducted on a sample of 12,500 consumers, the respondents:

  1. More than 50% prefer to buy a product from a company they can send a message to.
  2. 56% would instead message a business than call.
  3. 61% prefer to receive personalized messages from the brand.

Companies use this method to improve their customer service by integrating a chatbot.

Artificial Intelligence With Chatbots

Artificial Intelligence – also known as IA – has existed for several years. It is increasingly present in the lives of consumers, especially since the marketing of Google Assistant and Alexa from Amazon, personal assistants that are found in their homes. In computerized promoting, chatbots are, for the most part, utilized.

These will quickly become the perfect tool for generating more leads and the pillar of conversational marketing. They make it possible to set up efficient and inexpensive customer service. The advantage of chatbots is that they can respond to customers as soon as they receive their request since they are available 24 hours a day. This technology should improve companies’ customer service and marketing strategies. 

Videos For More Visibility

This year, video will be the trend to consider in a digital marketing strategy. Internet users want to see more videos, so companies must adapt to new consumption methods. The use of this format continues to increase.

The Forbes site has noted some statistics on this subject:

  1. According to figures from YouTube, video consumption doubles every year.
  2. 64% of consumers are more likely to buy a product after seeing it in a video.
  3. Over 35% of online ad spend is attributed to video advertising.
  4. Web clients invest 33% of their energy in web-based watching recordings.

Video On Social Networks

The videos are also viral on social networks, especially Facebook and Instagram.

According to BuzzSumo, videos received the highest engagement rates out of 777 million Facebook posts in 2018. Companies must then start thinking about integrating some videos on their social networks. They also allow you to obtain free visibility. Posting a video on social networks is a good communication channel to promote your brand and engage your community.

Video To Optimize Your SEO

After social networks to further engage your community, you can use video as a springboard to optimize your natural referencing. For this, companies need to focus on video content to optimize it. First, they must do some work on the keywords. These must appear in 3 different places in the video:

  1. The title
  2. Description 
  3. URL 

As explained in several of our articles, choosing keywords is critical. The more concise and precise they are, the more natural referencing will be optimized. They must correspond to the company’s sector of activity and the offer it offers.

Secondly, you have to think about optimizing the content of the video so that it is relevant and exciting for Internet users. This can then develop the engagement rate on social networks.

Voice Search On Mobile

The mobile phone revolution and the emergence of artificial Intelligence have gradually led Internet users to change how they make requests: they are increasingly formulated orally. This trend is starting to gain momentum. A study has shown that 58% of Internet users have already done a voice search (Source: Bright Local ).

However, the difference with a written search on a search engine is that voice searches are formulated with actually constructed sentences, unlike those written, which are formulated with keywords.

They are longer, with generally complete sentences. To adapt to this new trend, it will be necessary to work on long keywords, that is, long tail keywords. Voice search also has an impact on natural referencing. It will therefore be necessary to optimize the content of this one to show the algorithm that it has the answer to the question posed by the Internet user. The company must be accessible by voice request.

Stories To Increase Visibility

Stories have been around for a while but quickly caught on with Internet users.

Their goal is to post videos or photos on their profile in a fleeting way since they only stay 24 hours. They allow Internet users to publish content spontaneously, which is what is most appreciated.

The development of this format then allowed users to customize them with GIFs, stickers, localizations, etc. An excellent way to retain users. From there, companies must use this opportunity to integrate this new visibility method into their digital marketing strategy.

More than 400 million users post stories on Instagram daily, double the number of active people on Snapchat. According to Instagram, a third of the most viewed stories were created by businesses. We must therefore take advantage of this new trend to create more engaging content and thus have the full attention of Internet users. The short duration of stories allows companies to highlight their limited promotions. Since 2017, they can also integrate advertisements and thus promote their offers.

What To Remember?

With the rise of new technologies constantly developing, companies must regularly review their digital marketing strategy. In 2019, several trends, such as videos, chatbots, or stories on social networks, will have to be considered when establishing the digital marketing strategy.

ALSO READ: How To Do Digital Marketing For Services

Snapchat: The financial Results For The Third Half Of The Year

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Snapchat The financial Results For The Third Half Of The Year

While attracting fewer and fewer of its users, Snapchat has managed to rectify the situation. From now on, their main objective is to gain investors’ trust. The American company is trying to find various solutions to develop its company, mainly the Ads sector, and is on the right track.

Your SMO agency details the essential points of the balance sheet unveiled by Snapchat for the third quarter.

Snapchat Exceeds Expectations

Evan Spiegel’s company has released its complete third-half financial statement, and the numbers are pretty good. The number of users is on the rise, with 210 million daily active Snapchatters, i.e., 13% more compared to last year, in the same quarter, or 7 million more than the previous quarter.

Thus, this results in an increase in the engagement rate on the application, particularly on the Discover tab, with an increase of 40% compared to last year. Figures are more than honorable, but that’s not all.

In addition, we see on this Snapchat report that there is an increase in revenue: the ghost application recorded a 50% increase from 297.7 million to 446.2 million in turnover. As for the break-even point, the company is expected to reach it before the end of the year. We are a high-development organization with merged obtaining influence, a make way to benefit, a good vision for the future, and the capacity to contribute as long as possible. We anticipate chipping away at the open doors that will come our direction.

The Underside Of This Development

Involve Users

This is one of the crucial points in the progress of the photo and video sharing application: taking into account what users are looking for and involving them in the progress of their community. On the one hand, Snapchat has focused on creating a particular version for Android. The company had only been involved with Apple since its inception in 2011. So it decided to offer a smoother, more convenient service for Android users.

On the other hand, Evan Spiegel wanted to provide interactive tools for the community. We can think of the development of filters and lenses; for the most part, they appeared before 2019, but their impact has grown this year, thanks to concepts such as augmented reality or the rise of the Lens Studio, for example. The second, an application for creating two-dimensional animations, saw its use climb with 100,000 more lens creations compared to the previous quarter. We can also think of Snap Games.

Attract Advertisers

Then the second point is that American companies try to find ideas for their advertisements to antagonize their competition, such as Instagram and Facebook. To do this, Snapchat has developed new and different advertising placements and formats, such as Dynamics Ads or Commercials.

For once, advertisers are still a little cautious. But, they show a much stronger interest than usual. They are ready to invest in the application after the latter has diversified its advertising offer as much as possible.

What To Remember?

Despite improving financial results, Snapchat is still trying to convince investors. This is why its stock price is unstable, and Snap Inc. suffered a 4% drop on Wall Street. However, the end-of-year celebrations may be the ideal time to consolidate these suitable bases and continue to develop your strategy.

Although on the right track, it’s a long-term job, and Evan Spiegel is aware of that. In any case, do not hesitate to contact your agency specializing in social networks. Its agents will be perfectly attentive to your situation and your ideas. 

ALSO READ: Increasing Twitter Followers At The Rate Of 100 Per Month

How Can Marketing Help When Selling?

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How Can Marketing Help When Selling

As we mentioned earlier, the sales funnel, also known as the pipeline, is commonly divided into three stages: acquisition, conversion and sale. And your marketing needs to be aligned with the position your audience is in within that funnel. That’s why it’s essential to have a strategy that addresses these three stages.

At the sales or monetization stage, the potential customer already understands that he has a problem, looks for a solution, finds your company, and realizes it could help. Among all the options on the market, your brand offers what your potential customer needs. And a connection has already been created between you.

However, that doesn’t mean that this potential customer will close immediately or that they won’t rethink that decision after the purchase. And this is because of cognitive dissonance.

What Is Cognitive Dissonance?

Cognitive dissonance is a natural process in our brain when different behaviors, thoughts and actions collide. It can be related to several aspects, but we will deal with the shopping process and experience in this article.

In the customer journey, cognitive dissonance typically occurs after purchasing your product or service. This purchase may have been on impulse, causing more significant dissonance, or planned, which can also cause this process, but to a lesser extent.

This process, although natural, generates discomfort in the person who feels it and is linked to regret.

It is still common for this feeling to occur when the customer’s expectations are unmet or when a problem occurs and the company does not offer the necessary support.

How Can Marketing Help Lessen Cognitive Dissonance?

Communications aimed at this part of the funnel need to align the prospect’s expectations with the reality of your solution. It is an excellent way to reduce the negative feeling associated with the purchase by clarifying the pain your solution addresses, who it serves, and how long it will be resolved.

Another way is to explain how your support works if you need to return a product or cancel a service and the means of contact. In addition to being present on your website in a dedicated place for frequently asked questions, it is interesting to create dedicated content in other formats to reach your audience. Making people feel safe is the best way to help them decide.

Give examples of other customers, show how your solution can make a difference, and, if possible, bring testimonials and concrete stories. For example, you can create a discount program for future purchases for customers who send a testimonial to be shared. This will bring testimonials and encourage the customer to buy from you again when they need to, precisely to take advantage of the benefit granted.

Enchant

Transform the act of purchase into a shopping experience. What does that mean? Make the whole process before he becomes a customer exceptional. This will further strengthen the decision. And it will also reduce the cognitive dissonance after the purchase because, in addition to the expectations reached, the process itself exceeded expectations.

To be able to carry out this enchantment process, you must know your potential customer’s journey in depth and map out all their points of contact with your brand and the channels through which they can get in touch with the company. All these interactions need to be measured and thought out carefully to achieve each customer’s best experience.

An extraordinary experience will not only make the customer happy, but it also has the power to turn them into an ambassador for your brand.

Bonus Tip

Making visitors aware of your brand and getting them through all the funnel stages until closing is a much more expensive and expensive process than encouraging your customers to buy again.

Therefore, use your customer base and create content to maintain the already established relationship between you. If you are thinking about new products, bring your base to participate in the process and keep them informed about new releases, in case it solves pains similar to the ones he had indicated he already had.

ALSO READ: Data-Driven Marketing: How To Make Decisions Based On Data

YouTube Ads: Shopping Campaigns Are Emerging

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YouTube Ads Shopping Campaigns Are Emerging

With the holiday season approaching, companies are already looking to position their services and products in customers’ eyes. Well-orchestrated communication is the key to success.

At a time when digital has taken a prominent place in our daily lives, we are all the more in close collaboration with our partners for this crucial period. Thus, our advertisers must proceed with strategies to reach their targets. Google’s video platform advertising department is a prime location. Your SEA agency will tell you the reasons.

Google Ads Expands Its Video Platform

The Mountain View company knows it: YouTube is critical to its success. Although being very little in profit, the video platform, estimated at a value of 160 billion dollars, posts a turnover of around 20 billion per year, corresponding to approximately 50% of the turnover of Google.

In addition, the Google subsidiary captivates more than two billion users each month. A godsend for developing advertisements, in addition to collecting data. So, the new features brought by Google to its video service are timely.

YouTube sees its platform develop. Google has decided to place its Shopping campaigns in the feed and the results of YouTube searches. Thus, ads will be based on the user’s interests. For example, if a user is interested in swimming, the ads will consist of different types of products from this sector, with a varied price range. Additionally, if you currently use standard Shopping campaigns and have joined the YouTube Display Network, you will be eligible to appear on these ads.

A More Ergonomic Interface

At the same time, YouTube has made some changes to its Desktop version and for tablets. These modifications are visible on the interface of the video platform and will improve the user experience. On the home page, YouTube sports a new style: fewer videos are displayed.

Therefore, video thumbnails are larger; titles can be longer. In addition, this change allows for a novelty: the icons of YouTube channels will be under the thumbnail next to the video’s title. 

YouTube believes this will make it easier for users to identify their favorite channels. Then, a new feature appeared: adding videos to the queue. It is a tool that will please users. A simple click on the icon in question, located at the top right of the thumbnail of the videos, just below the icon “to watch later,” is enough for you. The latest innovation, already in place on the mobile version, allows users to delete channels that do not interest them from their suggestions. In terms of user experience, this change will lead to improved recommendations.

What To Remember?

Google has decided to optimize the use of its video platform, with these new placements for these Shopping campaigns, as the holiday season approaches. These advertising inserts will certainly attract businesses. At the same time, the Mountain View company has deployed a new interface to improve the user experience, which goes hand in hand with these intentions.

In addition, the upcoming arrival of centers of interest on the desktop version (in English), also already available on the mobile version, will bring additional possibilities to advertisers after that.

Our agency specializing in paid referencing will be essential to you regarding the excellent practice of a strategy around YouTube Ads. Indeed, our experts know the codes of this network perfectly. Do not hesitate to contact them.

ALSO READ: Youtube Movies Downloader | Here Are The Best Ways To Download Free Youtube Movies

Choose And Buy Your Domain Name For WordPress

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Choose And Buy Your Domain Name For WordPress

A Website Without A Suitable Address Is A Poorly Optimized Site…

You have decided to launch your website with WordPress too! But before moving on to the very creation of your pages, you will have to choose your domain name. The domain name is the address of your website: it replaces the IP address of the server on which your site is hosted.

An integral part of your image, it is intended to be remembered by Internet users so that they quickly return to your pages. So how do you choose an impactful and optimized domain name, and where to buy it? Here is the answer!

5 Golden Rules To Give Your WordPress Site The Perfect Domain Name

Choosing your domain name is like looking for your company’s name: your image depends on it, and you want it to be remembered. The following criteria are the variations of an essential watchword to ensure your visitors understand everything! To be as efficient as possible, your domain name must be.

Short

It must be easy to remember if you want it to be remembered. You also avoid possible misspellings and confusion.

Percussive 

if you don’t use your company name, look for a name directly related to your activity. One of the best-known travel blogs is Ryan’s “lesacados.com.” In a saturated theme, this blogger has chosen a typical name representative of his field of activity, consistent with his image.

Optimized 

but not too much. An EMD (Exact Match Domain) is a domain name containing the exact keywords of your theme, such as “agency-marketing-lyon.fr.”

If this URL can help your positioning, be careful not to overdo it! Since 2012, Google has tracked over-optimized domain names. Limit yourself to one dash and no more than two keywords.

Unique  

Before buying a domain name, check if it still needs to be taken. Launch a “who is”: you will know if the coveted address exists and to whom it belongs! You can, of course, choose a different extension, but there are more strategic options for optimizing your website.

Your visitor will type the most apparent URL with a .fr or .com extension. Or he will directly search the name of your site in Google… if your namesake is better positioned, you will lose a visitor!

With A Suitable Extension

 The extension of your address is .fr, .com, .net… which follows your domain name. The .com extension, initially dedicated to commerce, is the most widespread and will always be a wise choice.

If you practice nationally, a .fr will also be welcome (or the geographical extension corresponding to your country). Avoid the new extensions of the .biz type with an amateurish image.

Where To Buy Your Domain Name?

You can buy your domain name from a simple registrar or directly from your host. In this article, we give you the procedure to follow with OVH first because this host is an Indian company! Market leader (with IONOS ), easy to use, economical… but above all, OVH offers to pre-install the WordPress module for you, making your job easier when setting up your site. Offer A Domain Name To Your WordPress In Just Ten Steps!

  1. To reserve your domain name, go to ovh.com and insert the desired domain name in the “Find your domain name” section. A drop-down menu offers you different extensions: choose the one you want.
  2. OVH checks the availability of your domain name. If available, click continue.
  3. On this page, OVH offers you several options. The standard service selected by default will be more than enough! Click continue.
  4. If you host your site elsewhere, keep the option automatically selected and click continue. Otherwise, take your pick from the accommodation offers. If you are a beginner and want to test WordPress, we advise you to start with “Kimsufi Web.” Relatively economical, the offer offers 1GB of disk space, two email accounts included, and your first domain name is offered to you for one year.
  5. You can then choose a pre-installed module. If you check “none,” you can install your modules later. But if you follow our tutorial to build your website, choose the WordPress module and click continue at the bottom of the page. Then a second time continues.
  6. Here is the preview of your order. Your domain name is free for the first year; you only have to pay for your hosting. Click continue.
  7. You must identify yourself. If you are already an OVH customer, enter your credentials. Otherwise, click on “Create an account.” Fill in the form and validate.
  8. This page shows you the contacts associated with your domain name. Click continue.
  9. You must read the contracts and check the two boxes before clicking on continue.
  10. 10. And finally, the last step: choose your means of payment and pay for your order! You now have your domain name! You will receive by email the identifiers which give you access to the OVH dashboard.

Buying More Than One Address For Your Website, What’s The Point?

In some cases, it may be interesting to reserve several domain names. If your company is present in several countries, purchasing the corresponding geographical extensions is recommended.

If you choose a .com extension and live in India, it is also strategic to reserve the .fr. You thus avoid any risk of cybersquatting – this practice consists in buying domain names close to the original brand and then reselling them to the rights holders.

ALSO READ: Optimize WordPress Projects With Google Analytics

Instagram: Influencers At The Heart Of Inbound Marketing

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Instagram Influencers At The Heart Of Inbound Marketing

Classical marketing no longer has a place in contemporary methods. Exit telephone contacts or door-to-door, make way for the digital age. So, for a strategy around influencer marketing, influencers may prove to be the ideal solution; the company Inzpire has carried out a study using fairly diversified data, and your agency SMO will comment on the results.

Study Data

Inzpire is an influencer marketing platform. To compose its report, the Norwegian company relied on fairly extensive data: 10,000 creators and influencers, more than 400 companies, and the responses of 350 English-speaking influencers who collaborated, totalling almost 10 million subscribers. The results collected, therefore, have particular relevance.The most notable figure of this study is the following: 42,575.

This is the number of followers you need to harvest on Instagram to live on the average salary in the United Kingdom, estimated at 29,009 pounds per year. The influencer ratio must be eight posts and eight stories. The marketing platform gives additional information on influencers’ profiles: their average age is 28 years old, and 77% are women. In addition, most of them have a higher education degree (71%).

Influencers, Main Protagonists

All this data shows us that the business around influencers on Facebook‘s photo and video platform is a real option to develop for your inbound marketing strategy. They are at the heart of this new digital era, which has extinguished traditional marketing methods.

A Lead Generator Source

Unlike outbound marketing, which involves approaching people not necessarily interested in your products/services, inbound marketing is much more popular. Exit the door-to-door, the telephone contacts! In addition, this process is less costly financially and in terms of time.

An inbound strategy will effectively reach a well-targeted audience, unlike outbound marketing, which targets an audience that is too varied to glean very few leads. Moreover, the goal is to identify lead prospects.

The Influencer’s Choice

This is the critical element of your influencer marketing; you must choose the influencer based on your industry. As mentioned, the goal is to generate leads, increase sales, and increase your community.

This influence marketing must develop your inbound marketing strategy. So, besides being a good ambassador and generating engagement, it is more interesting to find leads in line with your products/services and ideas. His followers must consider the influencer as a primary source of trust. 

To help you with your choice, there are influencer marketing agencies like Inzpire to help you search for the ideal influencer.Then, it would help if you created a solid and lasting bond with him. It should not feel like a used product; 57% of influencers intend to continue their activity until the end of their career. They may therefore be helpful to you in the future. Do not hesitate to integrate them into your community by being at their side for non-business events or offering them gifts.

A New Tool For Stories

In addition, Instagram has just announced a new tool, which will land in the Stories section. Instagrammers can now post more than one photo to a single story. This tool, called “Layout”, is already available worldwide and allows you to publish up to six photos. Therefore, you will no longer need to use third-party applications to have this result.

This novelty will be a way to diversify, among other things, the possibilities of presenting services/products for influencers, for example. The American company continues to develop the functionalities of its Stories regularly and with success. The commitment around the latter is always more interesting. Moreover, one sponsorship post with the hashtag “#ad” out of three is posted in the stories.

To Conclude

Developing your inbound marketing strategy using influence marketing is very popular. The results are fascinating. The concept is essential and is not ready to run out. In addition, do not hesitate to call on your SMO agency. Its specialists will help you develop a quality complementary strategy.

ALSO READ: Data-Driven Marketing: How To Make Decisions Based On Data

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