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Snapchat And Amazon Together For E-Commerce In Augmented Reality

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Snapchat And Amazon Together For E-Commerce In Augmented Reality

Snapchat and Amazon pioneer the “virtual try-on”: virtual dressing rooms that, with augmented reality, offer customers a very realistic shopping experience.

With the boom in e-commerce during the pandemic, the seemingly impossible problem arose of the impossibility of touching purchasable products by hand, which will probably repeat itself with the arrival of the Metaverse. While awaiting the launch of the digital worlds of Meta and other big names, Snapchat and Amazon are launching the first e-commerce project in augmented reality, the last frontier of digital marketing

In a true-to-life virtual world, you will need to buy clothing and accessories, and augmented reality is handy here. This is how the virtual try-on was born: virtual dressing rooms that offer customers an experience very close to the real one. For now, the beta version only includes the possibility of trying on sunglasses and eyeglasses from the Amazon Fashion catalog using the smartphone camera via the Snapchat app . But it’s only the first step towards trying on clothes and other gadgets through augmented reality.

The Augmented Reality ECommerce Of Amazon And Snapchat

The technology is the same as the filters on Instagram, TikTok, and Snapchat. Like the effects that faithfully overlap the images projected by the camera, we will have the new RayBan sunglasses instead of flowers and lipsticks. Go to Snapchat, choose your favorite model, and try it out, thanks to augmented reality software. If it convinces you, it will be possible to buy it by clicking on the link that will take you back to the purchase page on Amazon.

Unlike the filters on TikTok, often user-generated, the one for the virtual try-on will be faithful to reality, enabling a real test experience. Snap creation technology called Lens Web Builder allows you to create digital filters using natural objects as a basis in a 3D experience.

In addition to the product, you can view product prices and any promotions, which will change in real-time if initiatives are in progress, such as the upcoming Amazon Black Friday (news link) on November 25th.

ALSO READ: How To Add An App To Microsoft Teams

Virtual Try-On, Metaverse Test Booth

For Snapchat, there are other rodeos. For some time now, the app has been offering subscribers the opportunity to “try on” accessories through the camera, thanks to the AR Shopping Lenses, the category of filters dedicated to fashion, in collaboration with brands such as Mac Cosmetics, Ulta Beauty, American Eagle, Puma, Chanel, Walmart, and others.

Filters on TikTok, Instagram, and Snapchat are a prelude to future virtual life: from entertainment tools, they are veering toward marketing.

The partnership with Amazon will only consolidate the idea of ​​virtual dressing rooms, ever more faithful to reality and valuable for the progress of online shopping. About 250 million users used Snapchat lenses in 2021, although it is unknown how many went on to buy them. This says a lot about the need for companies to invent increasingly new and connected ways to keep up with the news in the digital field.

Deployment Automation: Fast And Reliable Updates

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Deployment Automation Fast And Reliable Updates

Application Deployment Automation: Update With A Single Command

Deployment automation allows the software to be transferred from the test environment to the production environment – and vice versa – through automated processes: in this way, repeatable and reliable deployments are obtained for the entire application distribution cycle. This functionality is part of the typical DevOps concept of the CI / CD pipeline and refers precisely to the continuous deployment of artifacts.

This allows you to update the development, certification and production environments with a single command, favoring the speed and efficiency of the deployment. In a development model that does not follow the logic of DevOps, developers have to wait for feedback from the Operations department, with consequent slowdowns in the development process and delivery delays.

With The Nonstop Arrangement Notwithstanding, It Is Feasible To

  1. Release new features faster and more frequently;
  2. Test whether new features work as they should via unit or integration tests integrated into the deployment process. With the ability to set code coverage constraints and preventive deployment blocking;
  3. Deploy the application in a natural environment and monitor its behavior when it interacts with other tools and dependencies, allowing the identification of even the most difficult bugs to intercept;
  4. Work with automated tasks and reduce manual work, reducing error minimization rate and project cost.

DevOps Deployment Automation: Fewer Errors, Maximum Speed

The CD pipeline and deployment automation is divided into several phases:

  1. compilation queues;
  2. Unit tests;
  3. Code analysis;
  4. Installer creation.

If these steps are completed successfully, the executables are packaged into files stored in an artifact repository for later use. With automatic deployment, the quality of the test directly affects the quality of the releases: this is why its adoption primarily involves a change in the approach to software development.

The software distribution process is subject to several errors. Deployment is a process usually controlled by a shell script. There are often 15-20 different scripts created and managed manually by the developers. When an update is required, the time needed to ensure everything runs smoothly could be significant, albeit essential, to avoid incurring low performance or any blocks.

With A Continuous Distribution Instead 

  1. automated implementations are faster than manual ones;
  2. nothing is taken for granted;
  3. percentage of risk on the safety side reduced to a minimum;
  4. Lower costs due to more efficient work of developers;
  5. Faster MTTR (Mean Time To Repair) thanks to automatic rollback.

Software Deployment Automation Tools

There are several tools on the market for the construction and management of pipelines and, therefore, deployment automation, including open-source. The most used among the available solutions is undoubtedly Jenkins which runs containers and plug-ins, such as Apache Tomcat. Over 1700 plug-ins enrich the software integration, automation and distribution processes and provide a customizable environment. Being a tool that has been around for several years, it is suitable for legacy technologies and supports cloud-native applications.

GitLab, available on-premise and in the cloud, works exclusively with its repository system. It offers continuous distribution, manual distribution verification and rollback, fine-grained RBAC, comprehensive audit trails, and proprietary secrets management. Automatic deployment is included in continuous integration solutions, representing the second step of the CI / CD pipeline. The continuous integration process is undoubtedly more mature than the deployment and delivery part, but the platforms typically include both. 

Container Deployment Automation

It is good that the company first containerised the applications to obtain better results from deployment automation and, generally, from DevOps pipelines. CI / CD pipelines work much better with containerized applications. A container takes only a few seconds to start up and responds to the innovation needs of automation via a channel. Containerized applications don’t use as many resources as virtual machines, are faster, don’t require installation, and are highly portable. 

Disney +, Like Netflix, Comes With A Subscription With Advertising

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Disney +, Like Netflix, Comes With A Subscription With Advertising

Disney + follows in the footsteps of Netflix, increases the cost of subscriptions and introduces a new plan with ads: everything you need to know.

Disney + is a popular video-on-demand streaming service for young and old alike who want to enjoy viewing Disney, Pixar, Marvel, Star Wars, National Geographic, Star and more. Launched on the market in 2019, competing with big giants like Netflix and Amazon Prime, it tends to constantly update its catalog and its features to remain competitive among consumers.

ALSO READ: How To Add An App To Microsoft Teams

The price of subscriptions, just as has already happened for other platforms, could soon undergo increases, already announced and confirmed in the USA. It is not yet clear which other countries will quickly suffer the gains. Still, Disney +, following in the footsteps of Netflix, has already thought of a solution to avoid losing users and allow those who want to opt for an economical solution to keep looking at his proposals.

Disney +, The Rise In Season Tickets

Disney + in Italy currently costs 8.99 euros per month if you choose to renew your subscription monthly or 89.90 euros per year. An expense that allows you to watch films, TV series, shows, shorts, documentaries and original cartoons exclusively in 4K UHD format with Dolby Vision and Dolby Atmos on compatible devices. 

In the standard subscription plan, you can watch catalog products from 4 different screens simultaneously, create up to seven other profiles and start downloads on up to ten devices—an advantageous offer for cinema lovers and families who want quality entertainment.

The price, however, may change. In the United States of America, an increase has already been announced. Starting December 8, the leading subscription will cost $ 10.99 per month or $ 109.99 if you decide to pay annually. It needs to be clarified whether the changes, which seem to involve only the US, will also be extended to other countries.

Disney + Follows The Example Of Netflix: The New Subscription With Advertising

With the increased subscription cost, Disney + has offered its customers another option. To do this, he followed the example of Netflix, which recently introduced an economic plan in which commercial breaks are foreseen before, during and after the playback of the content.

The new Disney + ad-supported subscription will cost $ 7.99 per month, equal to the price paid by subscribers to the current standard plan of the service. The commercials will be inserted before viewing all the contents of the catalog and will last approximately five minutes every hour. US subscribers will have until December 7 to choose whether to opt for the Premium or the Basic plan with advertising.

Self-Service BI: From Excel To Power BI

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Self-Service BI From Excel To Power BI

Anyone pursuing the idea of ​​self-service BI not only wants to create colorful graphics but also wants to evaluate their data themselves. The first step is usually Excel – until you reach its limits. To get ahead, using programmed VBA macros and outsourcing work steps to prepare or merge data is often necessary.

It seems easier to achieve self-service BI via a system developed precisely for this purpose.

Self-Service BI With Solutions From Microsoft

If you search the Internet, you will quickly find a solution from Microsoft: Power BI. The first try of Power BI shows that some things are easier to handle and that open requests are covered. Power BI is also closely linked to Microsoft Excel. Extensions like:

  1. power query,
  2. power pivot,
  3. Powerview,
  4. power maps

They are partly directly available in Excel. For the exciting and usually more complex use cases, it is recommended to work with Power BI Desktop or the cloud service Power BI Service since Microsoft has combined all Power BI extensions from Excel in one solution. 

Efficient Structuring Of Data

The possibilities in Power BI to use desktops for structuring and merging data (data modeling) are easier to use than in Excel and leave nothing to be desired. For example, the merging of Excel or CSV files into a data set is solved by reading Power BI in all the data. If new files are added, the data that has already been read in is available for the next update.

If there are multiple data sets, Power BI (with identical names) automatically recognizes the relationships. A manual check, correction and supplementation of the identified associations can be done manually. For this, Power BI uses the syntax/language M. If the graphical interface options are insufficient, extensions can also be programmed with it.

ALSO READ: How To Reach Your Goals With The SMART Method

Analyze And Visualize – Simultaneously

Power BI offers a variety of visualizations, which can also be expanded to include representations from the community or third-party providers. Statistically demanding questions can also be implemented by integrating the R programming language. The formula language DAX (Data Analysis Expressions) is used to calculate new vital figures.

Similarities with well-known Excel formulas are wanted here, removing the fear of complex questions. Overall, Power BI is suitable for simple and quick evaluations. Complex solutions can also be created with it, but this requires a broad, in-depth understanding of databases, data modeling and programming, which often only IT specialists have.

An Economical And Practical Tool

BI  self-service is a powerful lever for democratizing BI at all company levels.

  1. These BI solutions are designed to easily connect with many data sources familiar to business specialists (Excel, SharePoint, your CRM, your ERP, Google Analytics, Google Data Studio, etc.). No need to be a developer or a Python pro!
  2. It is a very accessible tool to get started in data visualization, in other words, the visualization of data through graphs, maps and others to make them easy to understand.
  3. Plus, they quickly scale as the adoption rate increases. Server capacity can be added without causing access issues or requiring dedicated IT support.
  4. In addition, eliminating data warehouses and license fees associated with databases dramatically reduces operating costs.

Why Choose BI Self-Service?

A Significant Gain In Agility

Companies using traditional business intelligence tools are limited in their effectiveness. The production of reports or dashboards is very time-consuming and a source of delays in providing information, preventing rapid decision-making. On the contrary, self-service BI tools allow teams to promptly create user interfaces and report reports. Working with data is simplified and requires little technical expertise.

Profit?

  1. This saves users considerable time during their data collection and analysis, which they can reinvest in creating an impactful report.
  2. Therefore, each business team can create dashboards and reports that help it monitor its key indicators (or KPIs).
  3. And that’s how she can make strategic decisions more quickly. The entire organization gains in efficiency and agility.

A Simple Interior Design Project With SketchUp

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A Simple Interior Design Project With SketchUp

SketchUp is one of the most used software for drawing and creating 3D objects: here is a step-by-step guide explaining how to create a coffee table. If you’re new to 3D design and printing, chances are you’ve already heard of SketchUp, one of the world’s most popular free or paid modeling and design tools.

SketchUp is 3D modeling and rendering software. The software has tons of large data-based models and objects ready for download if the user is not a great expert. If, on the other hand, you want to try your hand at creating 3D objects with SketchUp, you can also model from scratch or even import a file and work on it. Very useful for those who have to design objects or interior spaces, this program allows users to see their designs. 

This feature becomes very useful when you want to make changes or share a project with others for further revisions. SketchUp takes models created by the user or downloaded from the web and places them in 3D environments. It is used in many different areas, from building buildings, homes and offices to creating games, product design and architectural projects indoors and outdoors.

Users who use it can create and modify furniture, decorations, any object and furnishing material. Users can model the interior design project intended for a private or commercial space by managing different levels and styles of the 3D models. Here is a guide that explains how to create a simple living room table step by step.

ALSO READ: Modern Digital Philosophers: Who They Are And What They Do

Create An Interior Design Project With SketchUp

If you are not particularly familiar with 3D modeling software, it is advisable to start with an object that is easy to create, for example, a coffee table. You can use a small size to test before making the final version, which can also be printed. First, if you have not yet purchased SketchUp, use the free version that all users can use from the web.

To do this, go to the official SketchUp website and in the Products menu at the top left, choose Products > SketchUp Free. Click Start Modeling to display the software home page. To start the work screen, click on Create new or choose, using the down arrow on the right, the preferred decimal system, which will then be used for measurements within the application.

Creating A Coffee Table With SketchUp: Part 1

At this point, you will have arrived at the SketchUp work screen. On the side of the work area are menus, while at the bottom right is the box where you can enter any measurements you have. To start creating a coffee table:

  1. Draw the legs first.
  2. Choose the Rectangle tool from the menu on the left and draw a square.
  3. Use the Push / Pull tool to create the first table leg. If you want to see the result better, use the Orbit tool.

During the use phase of the Push / Pull tool, the user can choose the length of the leg at the moment by going by eye or, for more precise work, indicate the measures to be respected in the white box at the bottom right. Pick up the Rectangle tool and create a second square. Then click on the Push / Pull function to make the second table leg.

To view and monitor the distances between the four legs more accurately, you can use the Measure with tape tool. In this way, there is no risk of mistaking the Measure and giving life to a crooked table. After creating two of them, click on the Select tool in the first place of the toolbar on the left and select both legs enclosing them in a single square to facilitate the drawing of the legs. Now click on the right mouse button and choose the Create group function.

How To Create A SketchUp Coffee Table: Part 2

Right-click again and copy the group. Before gluing, move the first group of legs using the Move function, marked by the four red arrows arranged in a cross. After moving the first group to the desired position, proceed to create the other two legs.

Choose the Select tool, go back to where the first group was, click the right mouse button and choose the Paste functionality. At this point, you will have the table’s four legs perfectly equal and well-positioned between them. To ensure their position is correct, you can use the Orbit tool again and look at the newly created objects from any angle.

Now select all new elements again with the Select tool. Be careful to insert all the legs of the future table. Right-click and create a new group. Now you can go to create the base of the table. Choose the Line function, i.e. the pencil icon, and type a continuous line, carefully touching only the outermost points of each leg.

Take the Rectangle tool and create a rectangle over the lines you drew. Use the Push / Pull tool to create the desired thickness for the board. To see if the result of the work is precisely what you expected, use the Orbit function and view the object from the desired angles.

Modern Digital Philosophers: Who They Are And What They Do

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Modern Digital Philosophers Who They Are And What They Do

Digital philosophy is a contemporary branch of philosophy that tackles traditional issues with a new approach: let’s discover its exponents.

Reality is constantly changing, and new phenomena influence people’s lives, the universe, relationships, and the social world and can determine crises to be faced or opportunities to be seized. Philosophy, a discipline that analyzes and asks questions about the world and the human being, can only change over time and consider the changes we are witnessing. 

New theories are elaborated, and strands of thought are born that aim to answer three big questions: what is life? What are consciousness, thinking and memory? And how does the universe work?

ALSO READ: Gain Visibility In The Media With A Press Office

Digital philosophy is a relatively recent branch of philosophy, which involves a study of reality through the integration of different disciplines such as physics, mathematics and metaphysics and the reinterpretation and reinterpretation of some philosophical principles developed in the past. It highlights an important moment for society: the invention of the computer, which, over time, has changed people’s approach to life and their mentality.

With digital philosophy, classical problems are faced from new points of view, new issues raised by contemporary reality are analyzed, and the activities of philosophers of the past are resumed, such as Kant, Descartes, Hobbes, Darwin, Hume and many other pillars of the history of philosophy. 

The contents of this new line are mainly related to the sector of innovation and technologies, in particular those of information. It is a world filled with ideas and theories developed by modern digital philosophers.

The Digital Philosophy: What It Is And When It Originated

The birth of digital philosophy cannot be traced back to an exact date and is not associated with a particular scholar. Its development is linked to a series of events and the contributions of different personalities from different disciplinary fields. Among these are found:

  • The publication, in 1943, of ‘ A Logical Calculus of Ideas Immanent in Nervous Activity’ by Warren Mc Culloch and Walter Pitts, neuropsychiatrist and mathematician, respectively;
  • The birth of information theory in 1948;
  • The debut of cybernetics in 1946;
  • The publication of Wiener’s Cybernetics: Or Control and Communication in the Animal and the Machine ;
  • Konrad Zuse ‘s ‘Calculating Space’, in which the theory that sees the universe as a vast computer is elaborated ;
  • The first computational physics conference was held in 1981 at the Massachusetts Institute of Technology Convention Center, where the term ‘digital philosophy’ was used for the first time.

The 1981 conference was attended by authoritarian personalities, such as Richard Feynman, John Archibald Wheeler, Rolf Landauer and many others.

Gain Visibility In The Media With A Press Office

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Gain Visibility In The Media With A Press Office

The press office aims to generate spontaneous media for the brand. For this, she is responsible for creating a good relationship with the most relevant communication channels in the sector. One of its main tools, for example, is the press release.

Have you ever stopped to think about what would be the motivation for a media outlet to announce the launch of a product or service without being sponsored? This is precisely the kind of return that a well-done job can bring. But anyway, how to get there?

That’s exactly what we’re going to show you here. Check out!

ALSO READ: Six Reasons Why Symfony Is Such A Productive Framework

Why Is The Press Office Essential For Any Company?

Regardless of the sector in which your company operates, it certainly needs to be concerned with two factors: conquering new customers and retaining current ones. This goes directly through building and strengthening the brand. As we mentioned in the introduction of this post, this is the speciality of the press office.

This area generates visibility for the company, its products and its services. In such a competitive market, this has become fundamental. After all, the new generation of consumers is much more demanding about their consumption habits.

The internet has made it much easier to compare products and services. Therefore, it is necessary to go further: more than offering quality at an affordable price; it is essential to keep your brand in people’s minds.

The good news is that the press office has the expertise of experts on the subject. When this team is efficient, you build your brand in the media, gain more and more spontaneous visibility, strengthen ties with the press, and, above all, with your customers.

At this point, it is natural to wonder what the tools and techniques are to achieve this goal. For starters, it is necessary to invest efforts to have a good press release.

How To Utilize The Press Release To Your Advantage?

The first step is to understand exactly what this communication tool is for. In a very objective way, the press release aims to disclose to the media in general something related to your company. This includes, for example:

  • a product or service;
  • company events;
  • news in general;
  • releases;
  • local campaigns.

In general, everything that is relevant to journalists is conveyed through the press release. It’s easy to see why this tool is so valuable for communicating with the media. The point, then, is precisely to use it efficiently.

It is worth noting, for example, that journalists receive thousands of documents of this type daily. Consequently, the time to gain the attention of these professionals is short. If you want to ensure the effectiveness of the press release, it is worth adopting the following practices during writing:

  • Create a cohesive title that brings as much information as possible in a few words and summarizes the idea in a single sentence (with a verb!);
  • After the headline, immediately provide the location and date of the event to demonstrate that the press release is current and relevant (remembering that the location is where the company is located);
  • Make an entry paragraph (lead) with a summary of 3 or 4 lines, focusing on what is most relevant;
  • Answer the famous press release questions in the first paragraph of the text ( Who? What? Where? When? );
  • Fill the body of the text with the bulk of the information ( Why? and How? ), using short paragraphs so as not to tire the reader;
  • Conclude by summarizing the information, as many journalists skip right to the end;
  • Remember to finish the press release with the About the company and the contact channels of your press office.

A good press release is the most concise and powerful tool for building your relationship with the press. Remember that it should open doors for your other marketing actions, generating opportunities for spontaneous dissemination in the media.

What Are The Main Tools Of The Press Office?

In addition to the press release, there are other strategies and tools that a press office must master. For example, you can have a clipping session on the company website. The function of this page is to gather the (best) mentions or spontaneous disclosures that the company received from the media.

It is worth noting that this content can be a good source of nourishment for newsletters, blog posts and other materials. This brings us to a second crucial point: the relationship with digital marketing.

If the press office helps to strengthen the brand in the media, marketing represents a powerful means of communication for the company. Roughly speaking, he creates and provides the messages that will give more color to this image created in people’s minds.

Added to this, it is worth remembering that the press office is responsible for dealing with crises, for example. In this case, it is essential to maintain alignment with digital marketing so that the company’s message is worked on at different levels of communication in a challenging time like this.

Finally, remember that the press office has great potential to reduce costs with marketing itself. Just think of big international brands: do Coca-Cola or Microsoft, for example, need to invest in getting new people to know their brand? It’s very unlikely.

In these cases, the press office practically dictates the pace of what is said about the brand in the media in general. Marketing investment, in turn, can be directed to create new campaigns, renew the company’s image, generate engagement with already loyal customers, etc.

A Bug Puts Chrome Users At Risk: How To Protect Yourself

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A Bug Puts Chrome Users At Risk How To Protect Yourself

A new zero-day exploit for Google Chrome, the seventh patched this year. A browser update fixes the bug that puts sensitive data at risk.

Zero-day exploits top the list regarding online security threats, and Google Chrome’s ubiquity makes the browser a prevalent vector. Such security holes can endanger millions of users who rely on Big G daily. The new zero-day exploit adds to the list of numerous identified and fixed by the Chrome developer team this year.

ALSO READ: How To Add An App To Microsoft Teams

They are called 0-day precisely because the developer had “zero days” to fix the flaw in the program before anyone could write an exploit for it.

The vulnerability, identified as CVE-2022-3723, was first reported, according to BleepingComputer, on October 25 as a “confusing” exploit by researchers at cybersecurity company Avast and detected in V8, the JavaScript engine used. From Chrome and other browsers to run scripts contained on websites. The same day Big G was notified of the matter but did not disclose whether one or more hackers had actively exploited this bug.

Zero-Day Exploit: Sensitive Data At Risk

This vulnerability could allow an attacker to access portions of the device’s memory that are traditionally out of reach if exploited. In the worst case, therefore, a hacker could examine the sensitive data that the apps installed on the device are working on. Cases involving programs such as PHP, Adobe Flash and Mozilla Firefox are known in the past.

Google rated the impact of the vulnerability as “high”. The good news is that Big G has fixed the vulnerability and that Chrome desktop users can now access the update with the security patch available for macOS, Linux and Windows, with version number 107.0.5304.87/88. The company hides more details on the issue as it rolls out the update that will happen automatically on most systems.

How To Update Chrome Now

On the other hand, those wishing to receive the update immediately must carry out a manual check. To proceed with this update, you need to access the Chrome settings menu by clicking on the ⋮ screen’s symbol in the upper right corner. The drop-down menu that opens will show the Settings item towards the end.

At this point, it is necessary to click on About Chrome at the bottom of the menu on the left, and the system will independently verify the presence of the updated and secure version. Then, if present, the latest version with the security patch will be detected and installed. Once this procedure has been carried out, click on Restart to install the update.

How To Reach Your Goals With The SMART Method

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How To Reach Your Goals With The SMART Method

Correctly establishing the objectives to be pursued is the first step towards professional and personal success: here’s how to do it with the SMART method.

The path to success can be long, winding and fraught with obstacles. When starting a project, you must have not only the technical skills and resources necessary to overcome them and to seize opportunities but also essential soft skills and the ability to identify the objectives to be achieved clearly.

Setting goals can not only improve your performance in the workplace, but it can be beneficial in every aspect of your life. It can determine, for example, how an intimate interpersonal relationship is managed, the time and attention to devote to a hobby or how one’s money is invested.

ALSO READ: Guide To Managing Your eCommerce

Goals: Because It Is Important To Set Them Precisely

Goal setting is the first step to take every time you start a project or develop a new strategy. Identifying them precisely allows you to select all the tools necessary to achieve them, provide the right budget, optimize resources and involve the required professional figures.

Setting a goal, whether business or personal, means establishing a point of arrival and allows you to understand what priorities should be considered. Show the way to go and increase your motivation.

Goal setting is important but not easy. It is necessary to have a great knowledge of the company’s reality and external environment and awareness of one’s abilities and possibilities. We need to be clear and stay anchored to reality. You can follow the SMART method to ensure you don’t fall into error. 

SMART Goals: What They Are And How To Achieve Them

The SMART method is an excellent guide for determining strategic objectives. It must be used in the planning phase, when it is a simple project that can be carried out in a short time, and when you have to deal with something more complex, requiring attention and resources.

SMART is an acronym for specific, measurable, achievable, realistic, and time-based. These are all the characteristics that an objective must possess to allow a company, an organization or a freelancer to achieve success and increase profits.

Goals must be specific, specific. Don’t make the mistake of being generic, but use extreme precision. A goal must be formulated, determining figures, numbers, and percentages to be achieved. Only in this way will you fully understand the results achieved and the success or failure of your actions.

Increasing sales, for example, is an overall goal. To be specific, it is necessary to indicate the percentage of increase you want to obtain, the precise number of products or services that customers must purchase, or the profit you want to obtain.

To make a specific goal, you can rely on the 5 W journalistic model and indicate who is involved, what you are trying to achieve and when, where (if locations and places are relevant), what obstacles, limits or standards to overcome and why.

A goal must always be measurable. From the design stage, all the useful metrics must be identified to understand the results obtained or the progress made in a given period. 

The measurement can occur at all activities’ ends in a short-term project. In the long-term ones, it is good to establish intermediate phases dedicated to monitoring and data collection. This will allow for improvements or adjustments if the expected results are not achieved.

The moments dedicated to monitoring and evaluating one’s actions are important: they allow you to increase your skills and understand which strategies are successful and can be applied to future projects

The established goals must be achievable, achievable. It is necessary to fix the results to be achieved based on the resources that one possesses. Not only the financial ones must be considered, but also the necessary skills, the time available about those needed to complete the actions and the tools that will have to be used.

The relevance of the objectives is closely linked to the company’s business. Achieving a goal must be cost-effective / opportunity-friendly. They must make significant improvements to the business and be integrated with other projects in the organization. 

The investments made to achieve a goal must not exceed the revenues that are achieved by achieving it. All expenses necessary to obtain the resources that are needed must be considered.

A goal must be realistic and time-based, based on clear and well-defined timelines. To ensure that an objective is SMART, it is necessary to establish precise and non-postponable deadlines to reach the final or intermediate goals. All the professionals involved, the project manager and the work team must be able to manage the time available to them effectively. 

Six Reasons Why Symfony Is Such A Productive Framework

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Six Reasons Why Symfony Is Such A Productive Framework

A framework is a set of libraries that a certain technology makes available to us to solve common problems that usually appear in the development of web applications. That said, what’s wrong? Symfony making it productive as a framework? Here I show six sections that give us a general idea.

Symfony Is A Versatile Framework

There are various types of switchgear on the market. Those compact, very “monolithic” stacks are similar to CakePHP. Others are based on components like Zend, and there are also very light mvc frameworks for small applications like Fuel. Symfony can work like any of these.

We can configure it as a complete set: Twenty-one standalone components plus various external libraries such as Doctrine and self-developed and third-party bundles. But we can also use only some of its members or even the smallest and lightest version of this framework, Silex, which has only one file.

ALSO READ: What Is A Framework? And Its Types

Symfony Is Very Useful

Virtually all web applications have to solve common problems like user access, credential security if we have different types of roles in them, forms, data persistence, internationalization, etc. Sinfonia solves these repetitive problems simply, saving us time in development. It offers us a set of tools that allow us, as developers, to focus on the logic of our application and not on these problems that are already solved. We don’t have to reinvent anything that has already been invented.

Bundle: Essential Feature In Programming

Symfony has another very important feature which is bundles. These are exclusive features that we can reuse in other applications easily. This allows us to reuse our code for similar needs in applications with few changes. Not only does it allow us to create our features, but we can also use others made by third parties. A large catalog of bundles indicates their purpose, reliability and maintenance. Bundles are something like WordPress plugins.

Compile Good Practices Used In Other Frameworks

This innovative system has developed ideas about the best of other frameworks in the market and merged them into one. So he took cues from:

  • tracks
  • Django
  • Spring
  • Pitone
  • Hibernation

It’s A Flexible Framework

It is very flexible in the application’s configuration and in the use of the templates. This means that we can work with different formats. Therefore, other developers will be able to develop the application in the most comfortable form. For example, to configure the application, we can do it via YAML, XML or PHP files.

We can do the same with templates. What? Using Twig as the engine to make them. It is easy, comfortable and powerful to use, but if we feel more comfortable developing them in PHP, there is no problem. This idea can also be extended to databases. We can use SQL storage like MySQL, SQLServer, Oracle and noSQL storage like MongoDB.

Support: A Key To Successful Performance

Fortunately, the system we are dealing with has many support tools. On the one hand, there is extensive documentation, from the official books we can get in pdf to the communities of this framework, where we will find forums with updated information in both English and Spanish. In the link section of interest, I show some of them. Therefore, we can summarize that it is a productive framework due to its flexibility.

It allows us to solve repetitive tasks very easily because it will enable us to create our features (bundles) that we can reuse in other applications or use third-party bundles because it brings together a picture of the best of many and because the support for our work is broad.