An increasing number of people are consuming information, images and videos over the Internet, especially after the social isolation imposed by the Coronavirus. Therefore, AI Artificial Intelligence in Content Production is also gaining more and more space.
As it is new, some companies may have problems knowing exactly what to do in this rapidly evolving area.
What is known is that Artificial Intelligence is already widely available and much more accessible. If the competition arrives first, it will have a strong competitive advantage in the market.
In this case, the best thing to do is to assimilate the new technology well, get to know the resources, define the most appropriate ones and choose a supplier with proven expertise.
Another way is to adopt an automation plan to know the profile of each client in depth and, thus, develop more efficient Content Production activities.
Regardless of the sector that will undergo an automation process, it is important to pay attention to some steps:
- Take care of the company’s infrastructure, as the impact of Artificial Intelligence is great.
- Empower people to interact seamlessly with platforms and models.
- Properly organize the data and map the processes to understand how to replicate the business model in the algorithms.
- Perform constant maintenance and updating.
Usually, the conventional software that we install is forgotten in a corner, as it becomes obsolete.
Things are different in AI because the system evolves naturally, leading to new results. And, if we consider that the market and business also evolve, dynamic monitoring is essential.
Artificial Intelligence In Content Production
When talking about Content Production, a world that changes all the time opens up. And this is one of the main reasons that justify the investment in AI. In addition to the huge volume of information, it transforms as it is consumed.
Content Production is the activity that offers materials, in the most different forms or platforms, intended to be useful and relevant to a defined audience.
The objective is to attract people who have the potential to become consumers of a product or service. In this sense, the contents are produced to generate authority in a certain activity area.
Producing articles, images and videos help Internet users solve problems, study topics of interest, and solve doubts. With that, he gets closer because he realizes that you are an ally and that you helped at a time when he most needed it.
Thus, your company is seen as a reference, which increases brand awareness.
With AI, You Touch The Customer’s Heart
To leave the generic target audience towards a specific (individualized) audience, it is essential to use big data and machine learning, the well-known Machine Learning.
The more we use social networks, streaming, apps and virtual stores, the more machines gather information about our behavior patterns.
This information supports Content Production to fit perfectly with people’s expectations. This means we now have a way to engage more visitors to our website.
A common technique is to suggest: people who bought this product also liked this one. On Facebook, you can find: people you may know. On Spotify, music recommendations. So on…
The information generated by Artificial Intelligence is also very useful for creating unique and individualized messages and addressing issues that are pressing to people, and talking about topics they value.
Communication arrives so well targeted that it touches the heart of the Customer. Deep down, he will feel, “Wow, this was made for me!”
Imagine all this wealth of content applied to customer service, quickly resolving potential complaints and reducing costs.
Chatbots, which mimic human language, can also interpret buyer difficulties and complete orders for them.
You must think that this is not easy or that only the big ones have the skills to do it. But this is no longer the reality.
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