HomeBUSINESSData Management In Small And Medium-Sized Companies

Data Management In Small And Medium-Sized Companies

Managing a business, whether a small or medium-sized company, undoubtedly has its challenges and difficulties. Thus, it is essential to be well-aligned with your business obligations and duties to remain competitive in the market. Intelligent management involves several concepts and skills; among them is data management.

In this article, we will deal more deeply with the operation and usefulness of data management in small and medium-sized companies. Want to learn more about it? Keep on reading!

What Is Data Management?

Data management must be done responsibly and safely, as it deals with important information for business continuity. It is a specific area that takes care of the storage, organization, processing, and use of data collected by the company.

Managing this information to work and make sense within strategic planning, for example, allows you to make more proactive decisions focused on the final objective because there is no way to analyze data if there is not a minimum of discipline and organization in data collection, which will help better to understand your client, your results and your performance.

That is why data management is so important and relevant in small and medium-sized companies, as they are growing daily and showing their market power.

How Important Is Efficient Data Management?

In the corporate world, information is power. In a digital context, the more information gathered for small and medium-sized companies, the more it is possible to benefit from it. Adding directly to the company’s results and optimizing its processes, making them more efficient and faster.

It is important to emphasize that having intelligent and complete data management is understanding how to use the available information to ensure even more agility, innovation, and efficiency.

It also promotes: a better experience in implementing ideas based on accurate information sources, increased productivity and process optimization; reduction of risks and failures in the activities performed.

How To Manage Data?

A data management policy must first be implemented into the company’s organizational culture and delegated to the right people. Determining the professionals responsible for data management is critical to the success of this policy.

Next, it is important to carry out a diagnosis in which it is possible to identify where there are any gaps. With this analysis, it will be possible to determine what is most urgent and important to do next.

With this, data management should be used to guarantee the quality of services. Everything previously evaluated will set up a strategy, defining how each department should act and store its data.

Remembering to guarantee the integration between the sectors and the unification of the objectives, monitoring the results from this implemented policy.

ALSO READ: Amazon, Everything You Need To Know To Shop Online

Safe Ways To Back Up Your Customer Data

Unless your company is still tied to the old and archaic way of storing customer information, it is normal that you need to store this data somewhere, quickly and simply. And therefore, performing this task safely becomes essential for the company’s image.

Any online venture must invest heavily in securely storing all information collected about its customers. Understanding how restoration and backup work is fundamental to the organization’s routine.

Much has been discussed about information leakage, and large companies have been affected by this negative image. So that this doesn’t happen to your company, we’ve put together the safest and most efficient ways to back up your customer’s data.

See now!

What Is Data Backup?

When a backup is made, a backup of stored files or a system is taken to another place where they can be restored.

Precisely so that in case of this data loss, it is possible to recover it in the original format without any damage.

Talking about backup is mentioning the day-to-day life of anyone who doesn’t want, for example, to risk losing their photos or conversations via mobile devices.

This is what already happens with the instant messaging application Whatsapp. And so many others have the same purpose: storing important data and information.

In the business environment, backup is even more important and serious to deal with as it involves information, data, and countless other matters of third parties, which are under the company’s responsibility and must be stored safely and efficiently.

What Is The Relationship Between Backup And Information Security?

Some very relevant points in this matter must be taken into consideration.

When talking about information security in the business environment, we also talk about handling confidential and sensitive information; therefore, constantly maintaining a routine of updating this information is essential.

It is important for businesses to consider not only the new LGPD Law (General Data Protection Law) but also cyber attacks, which, unfortunately, are becoming increasingly common.

In this context, backup increases data security and prevents important information from being lost.

Two Ways To Perform A Secure Backup

There are already several very practical and efficient ways to backup customer data, such as:

Cloud Backup (Internet)

The Cloud has made it easier to carry out an efficient backup as it transfers data remotely and is stored online.

For large companies, it is recommended to evaluate beforehand the space that will be needed for storage, and you can also hire this type of service every month.

Physical Backup (External Drives)

In this backup format, it is possible to save data on external storage media, such as HD. Done manually, generally using this format is much cheaper, and it is recommended to have an entire hard disk for this purpose.


It doesn’t matter that we are dealing with small and medium-sized companies; taking care of data management is extremely important for the quality and security of an organization’s services and processes.

Finally, managers need to be prepared and involved in this premise of efficient and strategic management.

Now that you understand the importance of regularly backing up your client’s data and the ways to do it, be sure to opt for one of these methods and make your business more productive and safe for everyone.