Facebook has recently reported the appearance of apparatuses for affiliations and non-benefit associations. The thought is to offer them apparatuses to energize and administer gifts. The 33 million French clients’ interpersonal organization is a massive feature for affiliations. The Facebook Page permits them to spread the word, show their activities and missions, and draw new contributors and volunteers to your objective.
Facebook has given a particular kind of Page for affiliations ( Make a Page > Business, association or foundation > Non-benefit association). Likewise, beginning around 2015, it has been feasible to incorporate a “give” source of inspiration button into your Facebook Page and ads. Yet, as of late, Facebook sent off new magnanimous apparatuses planned for affiliations.
How Do You Collect Donations For Your Association?
Add A “Donate” Button To Your Facebook Page
From the landing page of your Facebook Page, you should tap on the “Add a button and select “Give.” Among the invitations to take action presented in the rundown, you can likewise pick “Refer to now as,” “Communicate something specific,” or even “Register” to join the affiliation or make vows. Assume you pick the “Give” or “Register” button. You should enter a URL that will divert the future giver or volunteer to your site or, better, to a particular point of arrival, for example, a gift page or gift page.
Participation or promise structure. Note that this equivalent source of inspiration buttons can be utilized for Facebook promotions. You will see that you are diverted to the affiliation’s site to give. Another step: a stacking time might be excessively lengthy, which can put a few givers down here and there. That is the reason Facebook is sending off another source of inspiration button.
Collect Donations Directly From Your Facebook Page
With the new Facebook feature, the “Donate” button is always located on the homepage of your Facebook Page. But a significant new feature is that it can also be integrated into your publications, whether in video, image, or text format. In addition, the donation will no longer be made on your site, and it can be made directly on Facebook without the user taking any additional steps.
Launch Fundraising Campaigns
Facebook’s new “Fundraiser” tool lets you launch a fundraising campaign from a dedicated Facebook Page quickly. Any user who supports your cause can create this fundraiser to benefit your association. This dedicated Page will support the promotion of your association’s news and missions while encouraging the call for donations. By displaying the fundraising objective and its progress, the user is more inclined to donate, especially since this mobilization will be shared with their friends.
For each donation made, the user can share their action on Facebook and invite other friends to donate. In addition, the user who has entered their birthday on their Facebook profile can receive money for the occasion; the money collected is then directly donated to the association chosen by the user. And all of these donations are achievable without leaving Facebook.
Obtain Donations During A Facebook Live
Facebook Live is an excellent tool for sharing your events with the general public. With the new Facebook feature, you can solicit users live during and after your Facebook Live using the “Donate” button. Facebook Live is an excellent way to attract users, encourage them to rally around your cause, and involve them in the event while encouraging them to contribute financially to ongoing missions and actions through the call for donations.
These new tools, now available in India, can be tested here. Already tested in the United States, these new charitable tools have proven themselves since more than 750,000 associations have already used them. These easy-to-use and practical tools for quickly raising funds should interest Indian associations. Les Restos du Cœur, Unicef, Action Against Hunger, and the Fondation de France already benefit from the Fundraisers program.
Suppose Facebook’s approach to providing additional means to associations and organizations to raise funds via their Facebook Page is commendable. In that case, we nevertheless regret that these tools are not entirely free. Facebook charges 5% fees on the total funds raised… much more than other platforms. However, you can still use other ways to engage donors through Facebook. With good community management and relevant sponsored publications, it is possible to collect donations without going through the Facebook “fundraisers” program. A Social Media strategy that you can completely entrust to our social media experts.
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