The affiliate banner is among the numerous advertising media in affiliate marketing. What’s more, it is still exceptionally famous with numerous promoters. There are many configurations and sizes for standards. Client-driven advances make it conceivable to customize the flag show to forestall squandering.
How Affiliate Banners Work
In principle, affiliate banners are used the same way as in print media, except they are placed at specific points on a website. The point is to draw the client’s consideration and inspire him to tap into the promoting pennant. With a tick, the client gets to the seller or specialist co-op connected through the promoting space.
The Process Of Placing A Banner Is As Follows:
- The merchants (advertisers/dealers) make the banners available to the affiliates (publishers/sales partners) for publication on their websites. Usually, these are banners in specific standard sizes.
- The affiliate banners are generally positioned in a specific fitting setting to arrive at the proper objective gathering. For instance, a substance distributor covering fishing can involve pennants for publicizing valuable items like fishing extras.
Personalized Affiliate Banners With Retargeting
With retargeting technology, involving member pennants in a significantly more designated manner is conceivable. This is because the flags are shown to individuals who have recently been to the dealer’s webpage but have not purchased anything, didn’t ask, downloaded no structure, and so forth. The guest gets a treat the offshoot uses to “remember” him. ”
Various Banner Types And Banner Formats
Banners can be static or animated. Although enlivened flags draw in additional consideration and proposition the chance to oblige more data by changing the advertisements, they can likewise be highly irritating for the client, contingent upon the activity.
Banners additionally contrast in design and measurement.
Standard affiliate banner sizes include :
- Full-size banners: 468 x 60 pixels
- Medium Rectangle: 300 x 250 pixels
- Skyscraper: 120 x 600 pixels
- Buttons: 120 x 90/60 pixels
The affiliate banners can still appear as simple image banners or as a combination of text and image. HTML banners are also trendy: These can be equipped with interactive elements, e.g., a selection box. So-called transactive banners are also part of this and offer the possibility of carrying out further actions via the banner, such as ordering a newsletter or a product.
Affiliate Banners On Mobile
Advertising banners with the following formats are ubiquitous on mobile devices:
- 320×50 pixels
- 300×50 pixels
The banners usually appear at the top or bottom of the screen and therefore have no negative impact on the user experience. So, these formats work on most smartphones.
Advantages And Disadvantages Of Affiliate Banner Advertising
In contrast to pure text, banners are often better suited to animate the user to click. The problem, however, is that the Internet today is almost flooded with advertising banners, which leads to banner blindness among many users, i.e., they hide the banners and often hardly notice them. In addition, banner ads can easily be hidden using an ad blocker.
The click rate on affiliate banners is correspondingly low – averaging 0.1 percent. For comparison: The first banner ad in the history of the Internet dates back to 1994: The US telecommunications company AT&T published the banner on Wired Magazine’s website and achieved a click rate of 44 percent. At that time, as an advertiser, there was no competition.
And: With the 0.1 percent of users who click on a banner, it must also be considered that around 50 percent of them click on the banner by mistake.
Attention-Grabbing Banners
A very attention-grabbing banner is required to address the target group with the affiliate banner and to “tempt” them to click. This can be influenced not only by the banner design but also by the banner format. And: Of course, the affiliate banners must also address the right target group and be displayed in the right places on the website.
In addition to the click itself, the increased perception with the help of banner advertising should be considered. For example, just displaying the banner can significantly strengthen the brand.
ALSO READ: Lean Marketing: What Is Its Purpose And How To Apply It
Accounting For Affiliate Banner Advertising
The affiliates are usually paid according to the following three remuneration models :
- Pay per click: The distributor gets a commission for each snap on the affiliate banner.
- Pay per sale: With this compensation model, the distributor gets a foreordained portion of the deals from the buy started by tapping the banner.
- Pay per lead: The publisher gets a commission for each site guest’s contact via the banner.
