A true phenomenon: video, especially YouTube, is experiencing a meteoric rise, offering exciting opportunities to advertisers. With its insane traffic volume and multiple advertising formats, YouTube positions itself as a vector of branding and acquisition. This is why today we decided to present the YouTube universe to you in figures. Journey to the YouTube planet…
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Created in 2005, YouTube has enjoyed dazzling success, establishing itself as the second-largest search engine in less than a decade. Acquired by Google in 2006, after its first million views, the video platform is now present in 75 countries and 61 languages. The 3rd
the most visited site in the world, YouTube has more than a billion visitors. In India, the giant has some 31 million unique visitors each month, the equivalent of 61% of videos viewed online. In one year, the platform has considerably increased its listening time since it jumped by 61%.
With its unsurpassed metrics, YouTube offers advertisers an extraordinary audience and viewing time. Every month, in France, some 1.4 billion videos are watched on YouTube, or nearly 100 million hours of attention to be captured! With an average viewing time of 12 min 50 per person and 48% of views made on mobile or tablet, YouTube is the undisputed champion of video and mobility…
The combination of mobility and video offered by YouTube has created an exciting playing field for advertisers. Between influential YouTubers and Google’s advertising force, the platform is attracting more and more brands. Today, more than a million channels participate in the YouTube program, a 40% increase in advertisers over the last year. On the sidelines, the budget devoted to video advertising on YouTube increased by 60%.
Super-success can be explained by the trendy aspect of the video but also by the performance offered by YouTube. With a campaign viewing rate greater than 70% and additional exposure to TV campaigns at lower costs, the platform scores points. Another strong point is its targeting capacity. Managed via the Google Adwords network, YouTube campaigns benefit from attractive targeting options. Thus, in addition to the usual segments, it is possible to target by:
Long confined to branding, YouTube now offers a multitude of formats to showcase your brand. If TrueView allows you to reach 100% of the audience for free for 5 seconds, other forms are also of interest.
For your YouTube campaigns, JVWEB recommends in particular:
In an SEO / Natural referencing framework: Use your video player to integrate YouTube content on your site! Your goal is to generate a 40% increase in traffic from the organic search network and then keep this traffic on your site to convert ;-). A dedicated player also allows you to include a well-personalized CTA, which will be very effective! In summary, the figures to remember:
In 2020, Alphabet revealed the revenue generated by YouTube ads. In 2019, YouTube generated just over 15 billion dollars, including 5 billion in the 4th quarter (i.e. a third of the turnover).
YouTube’s growth in turnover is, therefore, +40%, but the results announced lack precision:
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