You are an ace in hosting social networks (competitions, games, quizzes, etc.), and you master the latest updates on these channels (photo carousel, 360 video, etc.). You have a large number of successful Social ad campaigns under your belt. Finally, you like the pace of an agency and the richness of managing several client accounts. In short, you are the Social Ads Manager we are looking for!

Permanent Position: Social Ads Manager

Within the Power Trafic agency, a full-time permanent Social Ads Manager position must be filled immediately. The headquarters is in Seine Innopolis (76 – near Rouen), in the heart of a startup incubator and business center dedicated to digital technology.

Powertrafic: SEO Agency In Rouen

The digital strategy agency Power Trafic specializes in traffic acquisition. We have been working on natural and paid SEO for large accounts in Rouen, Paris and throughout India for over seven years. Our agency is recognized for its expertise in this field and is certified by Google Partner Premier. With the advent of social networks, the agency has also shifted its specialty to SMO (Social Media Optimization). We have since received certifications in this area: Twitter Graduate, YouTube Certified and Facebook Ads. As part of developing the agency’s Social Media activities, we are looking for a Social Ads Manager.

The Candidate Wanted Expertise In Social Networks And SMO

We are looking for a social media expert capable of supporting and advising our clients in implementing engaging and effective social strategies. For specific clients’ accounts, you will be responsible for the animation and moderation of their social networks. You are closely following developments in this area. Finally, you like to capture trends and adapt your content according to targets or communities.

Responsibilities And Missions Social Ads / Community Management

1. Within the framework of defined objectives or expectations, propose adapted media strategies.
2. Develop recommendations for our clients to optimize their social media media strategies.
3. Design, manage and analyze Social ad campaigns.
4. Adjust the content (text and visuals) about Social Ad best practices.
5. Launch advertising campaigns on the main networks: Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn.
6. Know how to optimize the performance of your campaigns while respecting the given cost, deadline and quality.
7. Generate campaign reports and propose areas for optimization.
8. Be a source of suggestions for recommendations to customers and participate in brainstorming.
9. Perform the role of Community Manager for various customer accounts.
10. Support creative teams and participate in reflection around social networks.
11. Carry out reporting, analysis and monitoring of KPIs for the agency’s various client accounts.
12. Maintain monitoring and inform teams of the latest developments (formats, media, etc.)
13. Contribute to the development of the agency’s Social Media division.
14. Participate in drafting responses to calls for tenders.

Social Ads Manager Profile Sought

1. We primarily seek someone passionate about digital and demonstrating a solid Social Media culture. At least BAC + 2 training, with professional experience in a similar position of at least one year.
2. The expected qualities are:
3. organization, planning, responsiveness, curiosity
4. mastery of the following tools: Facebook Ads, Twitter Ads, Instagram Ads, Linkedin Ads or more generally advertising on social networks
5. knowledge of Facebook Business Manager, Facebook Power Editor, Tweetdeck and Hootsuite tools
6. Mastery of Analytics tools for different social platforms
7. proven knowledge of Paid Media (Search, Social Ads and Display)
8. the use of graphic design software (Photoshop, Illustrator, etc.)
9. writing skills and impeccable spelling
10. a good command of English
11. An excellent web culture and strong affinities with new technologies.

A plus: Have you ever worked in an agency? Did you love it? If you spend time following social network trends, look no further; this position is for you!

ALSO READ: What Is The Ideal Age To Give A Smartphone To Your Child?

Useful Information

1. Full-time permanent contract, to be filled as soon as possible
2. Remuneration to be defined according to profile + benefits
3. Le Petit-Quevilly (Rouen), Seine-Maritime (76)
4. Agency located in Seine Innopolis (Metro Jean Jaurès)

In an era where technology is omnipresent in our daily lives, the age at which to introduce a child to the world of smartphones becomes crucial. Along with the multiple opportunities for learning, communication, and information these devices provide, there are challenges and concerns related to our young people’s safety, mental health, and social development. So, when should our toddlers reach this significant milestone? In this article, we’ll explore the pros and cons while offering some food for thought to help parents decide on this often tricky subject.

Determine The Level Of Maturity

It will be essential to assess the degree of maturity of your child to manage the use of the telephone. Everyone moves at their own pace, so it will all depend on your observations of their ability to understand the implications of being permanently connected to the rest of the world.

1. Explain to them the potential dangers of using a smartphone;
2. Check if your child respects the rules you have set;
3. Observe how the child uses his free time to see if he can be responsible with such distractions.

Ensure Their Safety On The Internet And Social Networks

Also, be sure to put safeguards in place to keep the child safe on the internet and social media. Smartphones are tiny windows onto the vast world of the internet, containing both beautiful things and many dangers and bad influences.

1. Activate parental controls on the smartphone;
2. Set appropriate usage times;
3. Talk routinely with your kid about their internet-based exercises.

The Advantages And Disadvantages Of The Smartphone For A Young Person

While having a phone can teach him responsibility and make communication between you and your child easier, it’s essential to weigh the pros and cons carefully.

The Benefits Of Owning A Smartphone At A Young Age

1. Being able to contact your child in case of need or emergency quickly;
2. Help children develop their sense of responsibility;
3. Allow children to have fun during free time.

The Disadvantages Of The Smartphone For A Young Person

1. Possible addiction: Excessive and obsessive use of the device can lead to problems with concentration, studies, or health;
2. Potential exposure to inappropriate content and cyberbullying;
3. Bad habits within the family include isolating the child in his room after a specific time to communicate by text, etc.

Limit Mobile Phone Use Among Children Under 6

In France, a bill aimed at banning the use of cell phones by children under six years old has been presented. Although this legislation has not been passed, it highlights the potential threats associated with these devices. Therefore, before the age of 6, it is strongly recommended to limit access to smartphones as much as possible.

1. Telephone conversations should be brief and use loudspeaker mode to avoid direct contact between the device and the child’s head.
2. The time spent in front of the screen must also be limited to prevent excessive exposure to the waves.

Between 6 And 12 Years Old: Moderate Use Of The Mobile Phone

When a child is between 6 and 12 years old, it is less risky to allow them to play with a phone. However, screen time should be limited. If a child wants a phone, he will have to get involved in various household chores and work to achieve good academic results.

From 12 Years Old: Less Pronounced Risks

However, from age 12, the risks associated with mobile phones are less pronounced, which may justify authorizing their use under certain conditions. It is therefore recommended to continue to regulate the time spent in front of the screen and to encourage the child to participate in household chores and obtain good academic results in exchange for the “privilege” of having a mobile phone.

Around 14-15 Years Old: A More Appropriate Age

However, when the child shows more autonomy and independence, usually around 14 or 15 years old, providing him with a mobile phone becomes more justifiable. Indeed, a smartphone can facilitate travel and promote communication between parents and children in their school and extracurricular activities.

What Kind Of Phone To Give Your Child?

Finally, it will be essential to choose a  model appropriate to the age and needs of your child. On the one hand, entry-level smartphones can be attractive for their relatively low costs and easy handling. However, it is also possible to opt for a more specialized device for children, integrating enhanced parental control features.

ALSO READ: Xiaomi 12T Pro, The Smartphone With Two Aces Up Its Sleeve

Tips For Supervising Mobile Phone Use In Children

To conclude, it is essential to approach this issue by being aware of the risks associated with electromagnetic waves and their effects on our children’s sleep. Here are some recommendations to ensure responsible use:

1. Reduce cell phone use as much as possible before the age of 6.
2. Limit screen time, even after this age group.
3. Enter conditions for obtaining a smartphone from 12, such as performing household chores or achieving good school results.
4. Make the child aware of the mobile phone costs and the plan.
5. Regularly monitor usage with parental controls and set clear rules regarding the duration and quality of usage.
6. Don’t hesitate to adapt these recommendations according to your child’s development and profile.

The current market eagerly awaits the development of wifi 6, which promises to generate a true revolution regarding internet accessibility.

Nowadays, it is common for a family of 4 or more people to use the home network to connect different devices, from smart TVs to several smartphones or notebooks. Even hotels tend to offer Wi-Fi internet for all rooms at low prices.

But in these cases, where several people are connected to just one network, there is almost always a specific problem: The more devices connected, the slower the connection speed!

This means the internet becomes slow when many computers or devices are connected. However, this type of problem should end with the emergence of wifi 6, whose particularity is to allow the connection of different devices without compromising the speed of each user on the network.

Let’s check out how wifi Six works and what advantages it offers. Continue reading!

What Does Wi-Fi 6 Mean?

In academic terms, “Wifi 6” refers to the new generation of Internet connections without wires. This technology allows several devices to connect to a network faster and more effectively than regular wifi (or wifi 5).

Wi-Fi 6 is still in its early stages and should take some time to become famous and have low prices in Brazil. However, anyone investing in this new generation of wireless internet connections can take advantage of the advantages only this technology offers.

What Are The Benefits?

Understand the main advantages of wifi Six technology compared to wifi Five networks.

More Speed

One of the main advantages is working with a maximum of 6.9 Gbps (gigabyte per second), reaching 5 GHz (gigahertz), which is equivalent to 1.5 GHz higher than the common wifi standard of 3.5 GHz.

With these numbers, the speed of downloading files and accessing websites improves considerably on the new wifi.

Possibility To Connect More Devices

Wi-Fi 6 was developed to allow more devices to remain connected while carrying out different activities. This network reduces the bottlenecks of each connection, which facilitates the use of different devices in home environments, offices, and public places.

According to initial tests, it is estimated that using up to 8 different devices on wifi six without losing speed will be possible. This is impossible in standard wifi because it needs to divide the bandwidth between the connected computers, which does not happen in the case of the six online connection standards.

The advantages of wifi’s six promises are very interesting for personal and business use.

Wi-Fi 6 Is More Sustainable And Economical

Although it is a more effective technology than wifi 5, wifi 6 requires less energy consumption to function perfectly, demonstrating an economical and sustainable nature.

For example, A cell phone that connects to the Wi-Fi 6 network needs less battery usage to carry out online activities than wifi five connection standards.

More Secure Connectivity

To be certified according to strict WiFi Alliance standards, new WiFi 6 routers must offer full support for WPA3 encryption.

Therefore, this network is less likely to be invaded by cyber-attacks from hackers from different parts of the world. It is essential to highlight that the standard wifi does not have this support for WPA3 encryption and presents more risks to the dangers of the internet.

How To Have Wifi 6?

Like 5G technology, it is possible to say that wifi 6 is a new solution on the market full of essential hardware components. Using a specific router with different features than standard Wi-Fi routers is worth taking advantage of this technological advance.

Wi-Fi 6 routers must allow eight devices to connect, unlike the standard wifi 5 router that works with a maximum of 4 devices simultaneously. The good news is that the latest mobile devices should now be available on the market prepared for this new type of connection.

The estimate is that the average values ​​of the routers will decrease as the popularity and research on the new generation of wireless online connection grows.

Would you like to know what wifi 6 is? Can’t wait to learn more to integrate new technologies and improve your company’s productivity?

Stay up to date with blog articles that bring current news about advances in the technological market to small, medium, and large businesses.

ALSO READ: What Is WiFi 6E

Need to identify a technical or editorial obstacle for the natural referencing of your site? What if you considered using each of the criteria to redefine your priorities? I propose through this post to take up the recommendations that Google gives us to locate the progress of your SEO project.

Natural referencing is considered, rightly, as obscure for neophytes. The recommendations and advice that can be read on the web continue to multiply, contradict each other or maintain myths about SEO. However, many tools and a vital official Google “encyclopedia” exist. Indeed, the American search engine transmits several recommendations for natural referencing through its means dedicated to web admins.

The perfect example corresponds to the “SEO for mobile sites” documentation that Google was able to provide before its “Mobile” update of April 2022 When referring to the work of natural referencing without going into the specific cases that may be the Mobile aspect or the international parameters

This document, which dates from 2021, informs web admins about the best practices to follow for a large part of the SEO criteria taken into account by the engine. Despite this document’s few years of existence, the recommendations remain relevant today. I will nevertheless give some limits to the paper at the end of the article.

The Basics Of Optimization

The Title and Meta-description tags are presented in this part, which follows the introduction to natural referencing. Of course, these tags remain relatively basic criteria for improving a site’s SEO, but most websites do not have optimal settings for these tags. Emphasis is placed on the uniqueness of tags on pages. It is essential to respect their primary usefulness, namely to introduce and present the page to an Internet user from the search engine.

It seems obvious, but Google does not advise us on the best keywords for each tag. On the other hand, the beacons’ form and function are well described. THEREFORE, the SEO work for these tags boils down to respecting Google’s recommendations and determining the best keywords to present on each page of your site. The relevance of the keywords chosen with the page must be favored over search volume.

Improve The Structure Of A Site

The chapter on the structure addresses the questions of construction of the URLs or the tree structure of the site but also the problem of exploring the area. At the URL level, Google reminds us that this element is presented from the results pages in the same way as the Title and Meta-description tags. Therefore, the URL’s simplicity and the presence of relevant keywords provide better visibility of the page’s content to the Internet user.

As a best practice, permanent redirects (301) are presented to us to combat the problems of multiple versions of the same content internally. Please note that you will find the details of the operations recommended on the documents in the appendices given in the form of links at the bottom of the page.

Optimize Content

After the structure, the document addresses a primary subject at the heart of the issues of natural referencing: the content. The first sentence of this chapter alone sums up Google’s thinking on this subject. If there are several possible optimizations in terms of content to improve your natural referencing, the first element to consider is usefulness and attractiveness. 

The more your content is liked, the more it will be shared, and the more it will be read and searched for, the more Google will consider it relevant. Several good practices to apply are also mentioned in this chapter, such as optimizing links and images with complete tags and solutions to help SEO. Header tags (H1, H2, etc.) are also essential to this chapter. Without mentioning their benefit for natural referencing, Google indirectly admits that they are beneficial for structuring and reading your content.

Working With Robots

If Google’s advice on natural referencing mentioned above is perfectly followed, all the work done can be useless without perfect cooperation with search engine robots. For this, the robots.txt file is used to indicate to the bots which content is accessible. Google’s recommendations on this subject are clear: exclude ranges without added value (search page, etc.) and, above all, do not reference pages with identical or highly similar content. The last part of this chapter extensively discusses the “real” element of links and its “nofollow” parameter.

Optimize For Mobile

In 2011, mobile was already seen as a priority for Google. The guide thus offers a series of best practices for redirecting Mobile Internet users and Google Bots-Mobile to the mobile versions of websites. Due to the age of this guide, the Responsive design aspect is not mainly addressed. This is perhaps the most outdated chapter of this guide due to the rapid evolution of the mobile world.

Promote A Site And Analyze Data

Finally, the last part of this document discusses the net linking of your site and presents the various tools used by Google to help you reference your site and collect and analyze a certain amount of data. Here, the exciting point corresponds to Google’s recommendation for its webmaster support tools, renamed “Search Console”. Indeed, for net linking, when we know the penalties and the control that Google operates at this level, I find the recommendations fair but challenging to interpret. What is the limit between the “natural development of notoriety” and the “abusive development of net linking”? This concept is absent from the documentation, which does not facilitate understanding what Google expects regarding a site’s notoriety.

Read Between The Lines

Given the origin of the document as well as its date of publication, a large number of elements need to be reprocessed. Indeed, if Google provides good practices for most of the essential criteria in SEO through its starter guide, this is not a “turnkey” solution. To obtain the best positions on the search engine, it is more a question of dealing with the information that Google gives and does not provide! Nothing beats experimentation and experience in interpreting trends in results in the SERPs or engine moves.

And it is the singularity specific to natural referencing that is highlighted through this subject. On the one hand, Google offers web admins well-developed documentation in the various parts of SEO (with its share of tools). On the other hand, a gray area obscures the engine’s operation, particularly regarding the content of algorithm updates. Additionally, sometimes considerate communication with web admins (Google Mobile SEO – April 2022) is occasionally non-existent.

ALSO READ: Why Is A Responsive Design Essential For The Digital Experience?

Because of rising energy costs, it is worth reducing power consumption at every possible point. This benefits the individual household as well as the environment. However, not all possibilities have been exhausted. Or did you know, for example, that the Energy Agency incurs an average of 115 euros in annual electricity costs just for the standby mode of your devices? 

This also includes the numerous chargers, which are constantly increasing due to the rapidly growing use of mobile devices such as mobile phones, tablets, and notebooks. With the so-called GaN technology and advanced device concepts, the number of devices and electricity costs can be reduced. But what is behind it?

What Is Behind GaN Technology?

GaN technology uses gallium nitride (GaN) as the semiconductor material. In particular, power packs for charging smartphones and notebooks usually have complex control electronics to optimize the charging process and thus protect the battery. Electronic components such as transistors are based on silicon. 

In the meantime, GaN technology and its manufacturing processes have reached the point where they can be used on a day-to-day basis at reasonable prices. Their advantage lies primarily in their much higher conductivity: GaN transistors can conduct electrons 1,000 times more efficiently than silicon. As a result, power consumption drops significantly, especially since far less energy is converted into heat.

Use Charging Adapters Equipped With GaN Technology And A Power-Stop Function

The higher performance, lower power consumption, and more compact design of chargers with GaN technology already represent enormous progress. The task remains to devote time to the whereabouts of the charging adapter in the socket; power supply units are often hidden under the desk or on the bedside table. 

Who thinks of constantly plugging and unplugging the device when not in use? Even. An innovative alternative has an option that is as simple as it is effective: the powerful USB charging connector PowerSaver 65W from XLayer. A simple push of a button on the protruding button is enough to shut down the power supply and completely interrupt the power supply to the USB ports. In short, the PowerSaver reduces power consumption to 0 watts.

GaN Technology Is Also Gaining Ground In Other Areas

Thanks to modern GaN technology, the XLayer PowerSaver 65W is pleasantly compact and, therefore, ideal for traveling with you. Despite its handy size, the power supply delivers up to 65 watts of output power at its USB-C port and up to 60 watts at the USB-A port. This allows smartphones, tablets, and even notebooks to be recharged in a modern and energy-efficient manner. A tap on the blue button cuts the connection immediately and reduces the power consumption to 0 watts. 

There are no costs due to standby operation. In addition, the power supply has protective devices against overheating and overcharging, which thus ensures the safe charging of your expensive gadgets. Therefore, the XLayer PowerSaver 65W with GaN technology proves to be a modern and energy-saving solution for charging almost all your USB devices safely and efficiently. Thanks to the innovative power-stop function, you don’t have to laboriously pull the power pack out of the floor socket to minimize standby costs.

ALSO READ: Mobile Telephony, What Are eSims? And Why Are They Safer?