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Network Security: Rules And Tools

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Network Security Rules And Tools

Network Security: Rules And Tools It is impressive how increasingly complex and complete software has spread on the Net, especially in recent months, which allows you to spy on remote computers connected via the Internet. Software wants to explain how prying eyes can read the documents inside our personal computers or how it is possible for someone to cause more or less severe damage to our faithful work and leisure partner.

Unfortunately, these are not the usual urban legends: there are programs that, combined with distraction or inexperience, make our personal computer easy prey for hundreds and hundreds of remote hackers, who may be able to clean up our computer. It is impressive how increasingly complex and complete software has spread on the Net, especially in recent months, which allows you to spy on remote computers connected via the Internet.

Software wants to explain how prying eyes can be able to read the documents inside our personal computers or how it is possible for someone to cause more or less severe damage to our faithful work and leisure partner. Unfortunately, these are not the usual urban legends: there are programs that, combined with distraction or inexperience, make our personal computer easy prey for hundreds and hundreds of remote hackers, who may be able to clean up our computer.

Windows, as it stands, is usually not directly and attackable, although it is not, as things stand, the most secure operating system of all. A particular “backdoor” must be activated inside our computer to make Windows immune to specific attacks. The backdoor is an actual “back door” in that, as soon as it is started, it cannot only let essential data out without our knowledge but also allow undisturbed access to our personal computers by unauthorized users.

Indeed, once the backdoor is activated, it offers a remote hacker complete access to all the resources of the “victim” personal computer and even to the individual computers connected to it. To connect to the latter, the remote hacker can recognize and use the data of the user who suffered the attack.

Back Orifice knows how to access system passwords, but that’s not all: the backdoor communicates every keystroke pressed by the victim user and can also record which operations take place offline. As soon as the victim reconnects to the Internet, all the “spied” information is passed on to the remote hacker, who can then have the possibility of simply identifying, for example, a credit card number or a current account and related access codes entered using the keyboard.

The hacker has a wide range of actions available that can be performed against the personal computer on which he has decided to direct the attack. First, the possibility of temporarily preventing the user from using the keyboard victim to black out the screen to perform any operation.

Applications like Back Orifice offer numerous other opportunities to confuse or panic the victim user:

  1. Reversing mouse keys
  2. Opening and closing the CD ROM tray
  3. Generating sounds
  4. Closing or crashing Windows

What the remote hacker always needs to connect to the “victim” computer is the IP address that is assigned upon connection. Usually, the IP address is dynamic, i.e., the provider gives us a different number each time we connect to the Internet.

The most recent backdoors seem to have overcome this problem: they can communicate to the hacker every time the victim user connects to the Internet, the new IP address, using ICQ, IRC, or simply email as means. Back Orifice, of which the 2000 version was recently developed, is undoubtedly one of the most famous software: A week before its official launch, all the online information websites competed to distribute news on the new BO. Other well-known backdoors are Deep Throat, NetSphere, Hack’àTack, and SubSeven.

Unfortunately, however, there are many of them in circulation: we were amazed after visiting The Trojans removal database site, which contains a long list of backdoors. In correspondence with the name of each backdoor, the changes that are made to the system (especially the registry) are listed to make it easier to attack. Therefore, drawing up a list of backdoors and proposing a solution for each one that leads to its identification and removal is challenging.

ALSO READ: How To Save Email Locally With IMAP

Distribute And Promote A Survey On The Web

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Distribute And Promote A Survey On The Web

Since the major challenge is getting enough responses, actively promoting your survey may be necessary. You may be disappointed if you post a link to your online survey in the corner of your website, even if it is the home page or your most visited.

Unless you are a tenor of the web, with thousands of visitors per day, the number of Internet users responding spontaneously is likely to be very low. With few exceptions, getting enough responses to draw relevant conclusions is one of the main challenges of online surveys. Apart from using a panel, the most favorable situation is one where you have a file of the emails of the people constituting the population to be questioned: customers or prospects, subscribers, members or members, employees, etc.

What Are The Distribution Channels Of A Questionnaire On The Internet?

Let’s review the primary means at your disposal.

Sending Invitations By Emailing

A personalized invitation that arrives directly in the recipient’s mailbox is undoubtedly one of the most effective ways to obtain a sufficient volume of responses. But this assumes that you already know the people to interview and have a contact database filled with e-mail addresses.

A good invitation message is a clear and motivating message. The follow-up of non-respondents is imperative. 

Plan one to two in general. And set the last reminder according to the response deadline. The closer your relationship with the recipients (your customers or subscribers to your newsletter, for example), the better the response rate will be. In business-to-business, we observe relatively good results. If the subject is sensitive, consider specifying how the anonymity of the answers is ensured, and remember to respect the regulations in force concerning e-mail addresses.

Link To The Questionnaire On Your Website

Another way to distribute a survey or poll is to install a link to the questionnaire on your site, whether a showcase or merchant site, a blog, etc. It’s about choosing pages and locations wisely, depending on the purpose of your survey.

Imagine that you have a merchant site, and you will probably want to know your customers’ opinions at the end of the ordering process. Conversely, highlight your survey from the first page of a news site or blog. Also, carefully selecting the return page allows you to configure the landing page of the Internet user when he has finished answering the questionnaire. You thus recover the visitor on your site.

Post On Partner Websites Or Public Sites

To further promote your survey, consider all partner websites or public sites, such as forums or blogs specializing in your field of activity. Take the trouble to write a message that explains your approach and motivates you to respond!

Paid Advertising On The Internet

Finally, it is possible to do paid advertising, which is a quick way to gain visibility on the internet—at the same time, allowing you to target groups of people corresponding to the profiles you want to interview.

Sharing On Social Networks

To complete this panorama, there are, of course, social networks which we can no longer ignore. You will choose to post your survey link on a particular social network depending on the profile of the audience you are looking for.

Snowball Method

Finally, if you need more than these means, especially if your target population is poorly known or very specific, consider the snowball effect.

Purchase Of A Sample (Panel)

Finally, if you have a sufficient budget, you can ask your questions to a panel of consumers, generalist or specific. Many companies, some international in scope, will provide you with samples of respondents corresponding to your targets.

ALSO READ: How To Create A Converting Website?

What About Operational Technology (OT) Resilience?

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What About Operational Technology (OT) Resilience

The resilience of operational technology (OT) has changed following the pandemic, and the stakes are higher today than previously. Computerization, controlled by intelligent gadgets and robots, has caused significant interruptions.

Notwithstanding, the fast development and multiplication of computerization and smart devices increment the assault surface and present new weaknesses. Confronted with this shift, associations need to put resources into IT/OT security combinations to safeguard associated modern gadgets from assaults.

The pandemic has constrained producers and store network suppliers to make fast, frequently extreme, changes to their tasks. As a rule, these changes sped up computerized changes that were, at that point, arranged or progressing. In different cases, a portion of the progressions is brief. Associations are adjusting to another work scene incorporating progressing production network difficulties and ability deficiencies across numerous areas and positions. 

ALSO READ: Remove Barriers To AI Value Creation?

In that capacity, the more significant part of the functional changes prodded by the pandemic will stay set up. It implies that dynamic innovation (OT) versatility has changed – and that the stakes are higher than before the pandemic. Robotization, controlled by clever gadgets and robots, has driven the absolute most critical disturbances. At that point, a few modern organizations were at the very front of robotization before Walk 2020. During the pandemic, more businesses and areas took on computerization.

Increasing Threats To OT Environments Require New Cybersecurity Strategies

Rapid growth, expansion of robotization, and wise gadgets increment the assault surface and present new weaknesses. Even with this shift, organizations should simultaneously put resources into the IT/OT security mix to safeguard associated modern gadgets from assaults.

For instance, aggressors entering an OT organization could exfiltrate useful information and protect innovation. 

These assaults can bring expensive remediation endeavors, consistent punishments, and reputational harm. Aggressors can assume command over resources and change how they work or shut them down. Any of these activities can harm resources, endangering workers and general society. Ransomware assaults are the main security worry for some producers at present. Criminal and government-supported bunches have been focusing on assembling basic frameworks for a long time, and this pattern has just escalated during the pandemic.

Ransomware assaults have especially hard raised a ruckus around town industry. However, no area has been safe from the assaults. Due to this dangerous scene, organizations are beginning to either add new computerization advancements to existing OT frameworks or begin utilizing OT frameworks without any preparation. To safeguard their tasks, associations must reexamine their ways of preserving available free time. That incorporates how they are worth and screen OT resources.

Asset Valuation Challenges And Solutions

If assessing and monitoring OT resources were that simple, it would currently be boundless across all ventures. Notwithstanding, the test is that OT and IoT gadgets have the capability in unexpected ways compared to most IT gadgets. The security apparatuses that safeguard IT organizations, like specialists, can crash OT and IoT gadgets and lead to different functional difficulties.

Accordingly, the primary decision is between proficient tasks and legitimate security rehearses. This equivalent protection rehearses basic to keeping up with activities. 

Organizations need to distinguish each resource in their current circumstance, know its actual area, see what programming it’s running, and record its associations with different gadgets. Furthermore, it is fundamental to keep up with this ongoing permeability to distinguish gadget programming, interchanges, and usefulness issues before surprising gadget conduct can prompt a more critical occurrence. Recognizing OT and comparative gadgets without personal time or upsetting tasks is essential for a challenging OT climate.

A Robust Strategy For OT And IT Asset Management

Every environmental asset should be perceived and checked to get the organization’s network. This applies to the associations between the resources, organization positions, and division. This makes it conceivable to see which correspondence happens between the help when the singular resources speak with one another and whether they encode delicate information during transmission. 

This straightforwardness makes it conceivable to decide when deviations from the standard emerge rapidly and, for instance, whether another resource from outside the organization is associated with the office’s remote cameras. Recognizing the actual area of every resource is fundamental to guarantee OT flexibility. This can find unapproved buoys in the climate for speedy impeding and evacuation. Gadgets can likewise be genuinely taken out or hindered rapidly. Versatility to the outside or interior assaults is expanded by examining resources for new weaknesses and digital dangers as they arise. 

This assists the security with focusing on danger reactions given hazard levels and permits them to computerize gadget fixes and updates. Additionally, logs of all gadget movement should continuously be kept up for crime scene investigation and consistency. The security of the executives is further made more straightforward by checking network changes to guarantee transitory acclimations to firewall consents, and divisions only persevere when they are generally required. Of specific significance in OT is additionally the security of the programmable rationale regulators (PLC),

Operational Resiliency Starts With Device Visibility

In today’s highly complex IT/OT environments, operational resiliency requires a particular way to deal with gadget security. This begins with straightforwardness and a total perspective on every resource, as well as the security status and dangers of the climate.

IT security groups should use any assets accessible to rapidly determine security issues to forestall assaults and keep tasks protected and productive.

Samsung Galaxy S23 Prices Revealed

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Samsung Galaxy S23 Prices Revealed

A South Korean store is leaking more details on the launch of some Galaxy S23 phones, which sadly will be priced slightly higher in most of its models in terms of performance. The entire Samsung Galaxy S23 family has been leaked all over the place.

Join the conversation We already know that Samsung Galaxy S23 will be presented in just over two weeks, on February 1, in a global event. This will leave us Checking that there are all the leaks. Main, The South Koreans were real And who would be the standard bearers of the Android catalog abandons? 

There has already been said.

And this is Samsung has never been able to keep a secret so well. Still, in early 2023, we received a flood of leaks about the upcoming Galaxy S23; two weeks after their official meeting, They told us candidly about their pricing and availability. At least in South Korea. Samsung Galaxy S23: release dates, features, models, and all known informationOur TelephoneArena colleagues told us what frequency information a retailer, A South Korean spoke of increases ranging from 10 to 20 per cent. I wanted to dig in to find out. 

Finally, Only the Galaxy S23 Ultra will increase its prices for the launch of the Galaxy S22 in 2022. Many leaders have pointed it out on Twitter, and The information is very reliable. Why does Samsung not seem to want to raise the prices of its base models, Main Particularly to better compete with Apple and the iPhone 14, which continues to eat more and more ground from Samsung and Android in most of the performance pieces?

So, we already know that Galaxy S23 standard plus should cost similar prices to their ancestors, indicating sources to be Reference prices are in dollars, Not counting the minor market-by-market adjustments derived from different tariffs and taxes:

  1. Samsung Galaxy S23 (8GB/128GB) – $799.
  2. Samsung Galaxy S23 (8GB/256GB) – $849.
  3. Samsung Galaxy S23+ (8GB/128GB) .- $999.
  4. Samsung Galaxy S23+ (8GB/256GB).- $1,049.

Of course, these prices depend on the new rear design more evenly, the Qualcomm chipset packed with vitamins, larger batteries, and all the improvements you’d expect without the fuss or fuss. Some cell phones will be very gradual and nothing new. So a price contract may be the most appropriate strategy.

Samsung Galaxy S23 Ultra: New Finishes And Colors At Slightly Higher Prices

The models that rise in price are the supermodels. Since the Galaxy S23, i.e. In the case of more expensive mobiles, it seems that the margins can consistently be increased Every year a little more… Is it true that luxury does not understand the crisis? If we consider that Galaxy S22 Ultra is more basic, with an internal memory of 128GB, Its cost is $1199. From the MSRP at launch, the base model of the Galaxy S23 Ultra will be priced at $1,249 right from the start.

However, there is a little trick here, i.e.

According to sources, there will not be a 128GB S23 Ultra. Reducing the number of options available since the previous four configurations have gone down to three, the least equipped model will be available with 8 GB of RAM and 256GB of internal storage.

So those would be their Expected prices for all three versions Of the Galaxy S23 Ultra:

  1. Samsung Galaxy S23 Ultra (8GB/256GB) – $1,249.
  2. Samsung Galaxy S23 Ultra (12GB/512GB).- $1,349.
  3. Samsung Galaxy S23 Ultra (12GB/1TB).- $1,499.

As reported, all markets will have the four initial colors ( cotton flower, misty night, vegan green, and ghost black ). However, in some countries and only through the Samsung Store will you enjoy only color changes included in the tailor-made programs. They tell us These exclusive colors won’t sell out from the start Distribution will begin between 2 and 6 weeks after the February 1 show. 

This will apply to the 1TB model. Also, it can be reserved but with late deliveries, at least in its first few days. There is very little time left to meet them; in any case, we will undoubtedly see others. Everything they tell us is consistent with this strategy of continuity Which was already foreseen from the beginning… We must be vigilant!

ALSO READ: [Review] Google Nexus 5

How To Save Email Locally With IMAP

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How To Save Email Locally With IMAP

Instructions to utilize the IMAP convention to save messages put away on the email specialist organization’s servers and recuperate space on the web. Most clients currently arrange email clients utilizing IMAP. The IMAP convention permits you to associate with the email account facilitated on the Internet service’s server and enact constant correspondence with this framework.

Messages are put away on the server side, and all gadgets can get to their substance with the capacity to change their status. For instance, assuming that the client was to open an email in the inbox from a gadget that utilizes an IMAP-viable mail client, then, at that point, a similar email would promptly be perused on whatever other machine approaches the substance of a similar record.

When It Is Helpful To Save Emails Locally With IMAP

The capacity of mailboxes provided by email providers is not unlimited. In most cases, it is impossible to exceed a certain number of gigabytes available on cloud servers. If you used to exchange large attachments, the open space on the server tends to decrease rapidly.

In another article, we have seen how to send heavy attachments via email, while in an “ad hoc” review, we have presented the excellent Swisstransfer, a data transfer service with end-to-end encryption without any limitation because it allows you to send heavy files up to up to 50 GB, protecting them thanks to encryption and the possible application of a password.

If you don’t want to leave your data on the mail provider’s servers or the space available on the cloud starts to run low, all major email clients can create a local backup of your emails.

Any additional folders created for each IMAP account configured at the email client level will allow the mail archives to be stored on the server.

To save emails locally with IMAP, create a local folder instead of on the mail provider’s server.

Outlook is available in many versions; click File, Account Settings, and Account Settings. By clicking on the Data File tab and then on Add, you can create a new mail archive in PST format by storing it on your PC.

You can create new sub-folders in the left column, such as Inbox and Sent Items, by right-clicking on the newly added local archive. The next step is to go into the IMAP account and select the emails to be saved locally. To fix them all, click, for example, on the Inbox folder and press CTRL+A. 

By right-clicking on one of the messages and selecting Move, then Other folder or Copy to folder (to copy the messages instead of moving them), you can transfer the messages locally by selecting the previously created archive, as shown in the figure. This simple operation will move the emails from the mail provider’s IMAP server and save them locally, reclaiming valuable space from the email server.

If the emails were copied, you need to remove them from the mail server manually.

The same operation, in an even more straightforward way, can be performed with a program like Thunderbird: in this case, click on Local folders, usually at the bottom of the left column, then click on New folder.

For example, you can create folders with a name corresponding to the reference email address, therefore Inbox and Sent Mail. Example: info@ilsoftware.it – ​​Inbox and info@ilsoftware.it – ​​Sent mail. At this point, moving to the IMAP account to be “lightened,” select the emails that must be saved locally and then click on them with the right mouse button (to like them all, you can use the critical combination CTRL+A ).

Select Local folders and the destination folder by right-clicking on Move to or Copy to. This way, all selected messages will be moved or copied locally. After completing the procedure, we suggest setting up a backup of the locally stored mail archives. 

You can use a NAS server, a workstation and a cloud service: the important thing is that the backups are encrypted to make their content inaccessible to third parties. The 3-2-1 rule for backup is always one of the best to make sure you protect your data securely without the risk of losing it due to human errors, hardware problems or accidents of any kind.

ALSO READ: Learn All About Information Security!

Google Photos, How To Use Suggested Sharing And Shared Libraries

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Google Photos, How To Use Suggested Sharing And Shared Libraries

Suggested sharing uses AI to recognize photographs and propose beneficiaries share them, while with shared libraries, you can naturally send/get photographs to/from an individual.

Google started presenting the ‘proposed sharing’ and ‘shared libraries’ capabilities in its Google Photographs application toward the finish of 2017, which are utilized by an ever-increasing number of clients today: we should perceive how they work and design themselves. As per Google, individuals share numerous photographs and recordings with the people who are vital to them, yet sharing those recollections can take time. 

For Google Photographs clients to work on sharing and getting the primary snapshots of their life, the web monster has thought about the ‘proposed sharing’ and ‘shared libraries’ elements, declared at Google I/O 2017 and presently accessible in Google Photographs for iOS and Android as well as through the web. Proposed sharing aims to naturally distinguish photographs and recommend beneficiaries share them, making sharing as essential as a solitary tap. With shared libraries, you can send and get photographs with one individual with no responsibility: you can consequently share a total library of photographs or modify what you need to share and to whom you need to impart. Here are a few ideas on best utilizing the ‘proposed sharing’ and ‘shared libraries’ highlights.

ALSO READ: Youtube Movies Downloader | Here Are The Best Ways To Download Free Youtube Movies

Suggested Sharing On Google Photos

Suggested Sharing

  1. On the Sharing tab, you can see your Google Photographs sharing movement, including photographs and recordings you’ve gotten from Google and content you’ve shipped to different clients. At the top, you see individual ideas given your sharing propensities and individuals the Google calculation found in your photographs.
  2. Google Photographs perceives a critical second like a get-away or wedding, chooses ideal chances, and proposes who should see the photographs. You can alter the auto-chose photographs or recommended beneficiaries before sending the shots. As usual, with Google Photographs, you can impart to somebody, regardless of whether they use Google Photographs, by sending the connection to the standard library to an email address or telephone number.
  3. If you have loved ones who use Google Photographs, they might be reminded to add their photographs to your collection, assuming you’ve been ‘perceived’ in any of them. For this situation, you will be warned when new photographs with you are added to see them across the board.

Shared Libraries In Google Photos

Shared Libraries

  1. You can utilize shared libraries to share your photographs with a particular individual. We should take as an illustration that Enrico needs to impart his library to his better half, Paola. Enrico chooses “Offer your library” from the upper left menu bar and enters Paola’s email address. Like this, sharing the entire photo library or just the photographs with explicit individuals is feasible. In this model, the photographs are just with Paola or their girl. Enrico can likewise concede Paola’s access to photographs documented from a specific day, for example, the day they wedded.
  2. When Paola acknowledges the greeting, she can see the photographs that Enrico has imparted to her. As Enrico snaps and transfers new photographs to his distributed storage, they will be imparted to Paola. Along these lines, Enrico can keep photographs private from Paola, and everything happens naturally because Google Photographs will share them consequently and inform Paola when new photographs show up.
  3. Paola can decide to naturally save all the photographs that Enrico has imparted to her or just the photographs with specific individuals, for instance, the photographs in which the entire family is available (Enrico, Paola and their little girl). These saved photographs will be accessible by Paola and show up in scaled-down films, arrangements and manifestations that Google Photographs consequently makes for Paola.

Recommended Sharing and Shared Libraries are accessible in Google Photographs for Android, iOS, and the web, making sending and getting photographs you care about speedy and without any problem. Consequently, you invest less energy sharing and additional time partaking in the recollections.

How To Define The Right Sales KPIs For Your B2B Company

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How To Define The Right Sales KPIs For Your B2B Company

Sales KPIs are essential for a company’s managers to monitor the development and execution of a company’s sales actions.

You can use KPIs in different situations and sectors of a company, allowing you to have a broader and more strategic view of everything being done in the company to increase the number of closed deals.

However, defining the best sales KPIs can be very confusing, so in this article, we will present some tips on how to define sales KPIs for your company.

What Are Sales KPIs?

KPIs are an acronym in English that means Key Indicator Performance, translated as key performance indicators. That is, it is a tool to measure whether specific actions or strategies are achieving the goals expected by the company.

In general, they can be implemented in different business sectors, such as finance, marketing, HR, IT and others, to analyze all aspects of operation and management. For the commercial department, it is no different; therefore, there are specific KPIs for sales.

Thus, it is possible to follow in numbers the performance of all the strategies used for prospecting customers, closing deals and expanding the portfolio and verifying whether the results are compatible with the goals.

From there, managers can know exactly what is working, what needs to be improved, bottlenecks in operations, errors, and other aspects. 

And the numbers collected make a total difference here since the analyzes need to be based on accurate data that demonstrate, for example:

  • How the sales campaigns took place;
  • If the opening rate of prospecting emails is positive;
  • If sales reps’ cold calls are driving responses and meeting appointments;
  • If the cost-benefit of each action is worthwhile
  • Between others.

It is even essential to highlight that, according to the Content Trends survey, companies that periodically monitor strategies say they are 50% more successful than those who do not monitor them.

How To Define Sales KPIs For Your B2B Company?

The possibilities of sales KPIs for B2B companies are immense, and many companies need guidance on which indicators to use when measuring the performance and results of their commercial team.

Therefore, we will present tips on defining those indicators that make the most sense to your needs and company.

To define a KPI correctly, it is necessary to consider three critical points: the company’s strategic objectives, customer satisfaction and measurement methods.

Company’s Strategic Objectives

You first need to consider what goals your company wants to achieve with these processes. With this in mind, it is possible to identify the best strategies that will allow your company to achieve these goals.

For example, a technology company wants to find and attract more customers. A great strategy to achieve this is through attraction marketing and creating content for blogs, email marketing, social networks, newsletters, etc.

By defining this strategy, you already begin to have some notions of important indicators that will allow you to measure your results.

Customer Satisfaction

Another critical point to consider when defining sales KPIs is customer satisfaction. You need to find ways to measure whether or not your customers are enjoying your services.

Continuing to use the previous example, one way to measure whether customers are satisfied with the content you offer is through the number of shares, likes and comments the post receives. Or even the number of people who contacted your company because of this content.

Way To Measure These Results

Finally, it is essential that your company can measure these results. There is no point in thinking about super complex sales KPIs, but when collecting this information, it is impossible to find them.

In this scenario, understand your audience, online behavior, and preferences and analyze your competitors and current market demands. 

Then, understand how your sales process works and what characteristics need to be changed to meet the profile of your ideal customer.

ALSO READ: BI And MDM: One Does Not Go Without The Other!

BI And MDM: One Does Not Go Without The Other!

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BI And MDM One Does Not Go Without The Other!

Previously reserved for a small group of specialists, Business Intelligence has been democratized so that each employee can access the data that is useful to him to make better decisions and take action.

Leaving the commercial sphere, it is now also at the service of the company’s support functions (HR, marketing, supply chain, etc.), thus multiplying the use cases for the company’s different business lines. 

A strategy of acculturation to data has often accompanied this democratization, also called data literacy, to make all employees adhere to the company’s data strategy and to offer them the appropriate training. Today, customers are looking for solutions that enable them to manage better and make the data processing chain more reliable, which covers the entire lifespan of data in a company, to transform their heterogeneous data in silos. This data is consistent, of high quality and easily understood by users. What if the solution was in Master Data Management (MDM)?

Towards A More Agile Analytical Chain

The sinews of war in any business BI project is to implement an analytical chain that is agile and fast to provide quality, standardized and secure data to business users in near real-time.

The more complex international companies are with disparate decision-making systems, the more tedious this can be. However, once implemented, this analytical chain’s benefits make it possible to accelerate the provision of quality data in the right place and at the right time to cover constantly changing business needs.

Whether it takes place upstream or in parallel with a BI project, the implementation of an MDM solution significantly contributes to simplifying the implementation and management of the analytical chain and ensuring its flexibility. . The very essence of such a project is to obtain quality indicators, which, in turn, immediately provide up-to-date, reliable, enriched and consolidated data. The resulting analyzes are much more relevant and secure for decision-making at the right time.

The Rise Of New Data Architectures

Beyond the technical contributions, implementing an MDM project significantly accelerates the development of a data culture within the company.

During such a project, the IT and business teams must agree on a set of definitions to establish a common language, for example, what is a customer? A deal? This alignment between the actors on a shared vision will facilitate the provision of a joint database to the different businesses and thus concretize the strategy concerning new data architectures, like the data mesh and the data hub.

Finally, the correlation between MDM and BI projects will greatly facilitate initiatives around data since MDM brings a methodology and a culture which, defined upstream, help all players, whether IT or business, to collaborate and share a common vision of data. This is a significant benefit because when a business team thinks about its BI needs, it will also consider its data assets. There is then a work of architecture around the data, in which the business team is an actor and not simply a consumer.

Combining BI and MDM, therefore, seems evident for any corporate data strategy. While one or the other is possible, companies with difficulty building their BI will find their answers in MDM. Because today, if BI tools are easily exploitable by self-service businesses, the challenge lies in the provision of readable and understandable data. This is where MDM comes into play in the decision-making process. Beyond BI, MDM demonstrates project after project its ability to bring business value in other areas, such as productivity gains, cost savings and operational efficiency.

ALSO READ: Data Management In Small And Medium-Sized Companies

What Makes Click Fraud So Attractive?

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What Makes Click Fraud So Attractive

The net volume for digital advertising (online and mobile) was 1.928 billion euros last year. A lucrative time for advertisers and, therefore, also for scammers. Suppose you look at the current market analysis of advertising fraud, the so-called ad fraud.

In that case, it quickly becomes clear how much of the invested advertising budget needs to be used optimally. Fighting ad fraud is an ongoing arms race with increasing sophistication and new botnets daily as methods change.

Ad Fraud Is A Gold Mine

Ad fraud is extremely low-risk and at the same time offers very high chances of winning. A major incentive is the large amounts of money that can be made with fake websites and clicks. Scammers can rake in billions.

In addition, ad fraud eliminates the problem of scaling. Once criminals have managed to generate traffic to a fake website and get paid for it, they can continue indefinitely. The only limitations scammers face are the technical limitations of their botnet. Also, the risk of being penalized in the online ad fraud sector is relatively low.

Ad Fraud Is Hardly Punished

Publishers, marketers, ad networks and ad exchanges, vendors of malware—everyone involved in delivering fraudulent traffic or fake ad impressions is so intertwined that tracing the sources is nearly impossible. It is suspected that hackers and so-called botnet operators are predominantly male, come from Eastern Europe, Russia or Asia and above all from areas where it is almost legally impossible to convict someone of ad fraud.

In many countries, ad fraud falls into a legal gray area, which makes criminal prosecution considerably more difficult. It is also assumed that hacker and botnet operators are not one and the same person. Hackers are often between the ages of 18 and 35, while botnet operators are predominantly older than 35.

A Click Is Easy To Fake

To better understand why ad fraud thrives in online advertising, look at the metrics used to measure success. One of the reasons ad fraud has become a significant problem because the industry has focused on suboptimal metrics for measuring success for too long.

Instead of conversions, in which the user completes an action – such as a purchase – metrics such as click-through rate have been and are still used as indicators of advertising effectiveness. A campaign evaluation that is based on brand recognition or real user interaction with the brand is not susceptible to ad fraud. Behavioral metrics, on the other hand, like a simple click, are very easy to manipulate.

Fighting Ad Fraud Is A Collective Task

Although complex technologies against ad fraud have been developed in recent years, combating ad fraud effectively requires an industry-wide rethink in terms of measurement methods. Metrics that measure brand awareness or predefined conversions ensure that ads reach real, interested users.

In addition, the fight against ad fraud can only be won if networks, devices, browsers and user behavior are better analyzed through data science and technologies. 

Risks must be identified through malware analysis, software disassembly, and infiltration of hacker communities, and technologies evolved accordingly. This task is performed by verification and optimization providers. The fight against fraud can only be won if you are technologically up-to-date and quickly counteract new methods. Suppose all members of the digital ecosystem also adopt existing technologies and contribute to constantly developing them. In that case, the industry can win the arms race with the fraudulent networks and create a transparent, fraud-free digital advertising environment.

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How To Use A Mobile Phone As A Wifi Repeater

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How To Use A Mobile Phone As A Wifi Repeater

Smartphone communication And other devices for wifi signals not only require the use of a Router coil, but sometimes it is also necessary to use a Duplicate. Its Signal is amplified, allowing it to reach more points inside the house. For this reason, even when you don’t have a Duplicate installed at home, people can use their mobile to perform this role and allow others to access the Internet without investing more money in a new device.

Although some phones already have a similar built-in option to share mobile data when you try to use your device as a WIFI access point while calling Network Active offline, which means both tasks cannot be done simultaneously. NetShare lets you use your smartphone as a wifi repeater. (Yasser)

However, this does not mean that it is impossible to use the “Duplicate sign “function with a smartphone, but for its operation, it is necessary to use third-party applications compatible with the Android version Of the Phone. Some of them are paid, e.g., net char Allows access to the contact-free for a few moments before the order. Buy affiliate program price approx $9.

Another option, but with free access, is a wifi booster app that is compatible with older versions of Android (4.2.2 onwards). This does not require launching a share within the platform. The wifi Repeater app allows you to use your smartphone as a wifi repeater. (Yasser) to be used as a signal repeater, users need to download the app from the Play Store and Then press the WIFI signal symbol.

The purpose of this is to create communication. To be shared, the application will request access to a location username. The authorization will need to be accepted to proceed with the process. Once the endpoint is created, users can access the new wifi network From the box that appears as a QR Code In the lower right corner of the pre-printed WIFI signal icon. In the case of some devices that do not have this connection method, they will be able to connect manually using a network password.

The wifi Repeater app allows you to use your smartphone as a wifi repeater. (Yasser)

After connecting, both hardware that has accessed the NetworkNetwork created by the smartphone can be viewed in a specific section of the application as a list where its name and the type of device to be selected are specified, be it laptop, other smartphone or pc.

Another function similar to the one already mentioned is to use the smartphone as if it were a Router through the work Hotspot wifi or, in some cases, a wireless network from the phone ‘, which does not require connection with the existing Signal, but benefit from it mobile data From Phone to grant access to this feature.

To activate this function, there are two options: Access via the smartphone’s shortcuts on the hardware toolbar or use the necessary manual path from accessing the Phone’s configuration/settings program.  Share a wifi signal using a smartphone. Once entered, the user must enter a section network AND the Internet AND look for the Internet Sharing option.

Entering that menu, you will want to see the various choices accessible, for example, “Offer contact through USB,” “share contact through Bluetooth,” and “share contact through ethernet.” The access point will also have a name, NetworkNetwork and password. For greater security, that can be configured at that time by simply clicking on those options.

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