MARKETING

What Is A Dominant Strategy? Merits Of Dominant Strategy

The dominant strategy is to concentrate and open chain stores in a specific area. It is widely used as a…

2 years ago

The Components Of The Brand Prism

The “building a brand identity” core of brand strategy formulation. The framework used is a framework called “Brand Prism”, developed…

2 years ago

How To Measure The Impact Of Brand Strategy?

The end of the year also marks the beginning of many things. The end of the year is a good…

2 years ago